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    A Way To Increase Website Popularity

    #1

    : Search engine optimization look at not only how many people are linking to you, how important they themselves are but also what they are saying while linking to you. In fact search engine like Google have gone a step ahead. They not only look at the anchor tag but also the text surrounding it. SEO Services Delhi Company (e fuzion) is essentially they are trying to establish the relevance of that link to your pages content. If anchor tag is so important and more often that not, one cannot control what the world says while linking to you then it is very useful to have internal links speak the language of keywords. This means that it is a good practice to use keywords as the internal linking text. Another important aspect of the internal linking then you should not do it using image map because many of the search engine does not follow image map. Alternative attribute will give the information about the image and where it is going to provide the link.

    In SEO Services Delhi Company (e fuzion) you find the internal linking architecture, hierarchal, looping, extensive inter linking, redundant interlinks, broken links, dead links etc. There are three forms of that can be assumed while planning the sites internal linking pattern. In this kind of internal linking all the pages of the website are connected to the home page and home page is individually connected to all the pages of the website, but there is no linking between the pages of the web site. In SEO Services Delhi Company (e fuzion) looping is kind of internal linking and its home page connected to the primary page and the primary page is connected to the secondary page and this process goes on till the last page is connected to the home page in this way a loop is formed.



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    Get Profit With Out Hesitation

    #1

    SEO Services Delhi Company (e fuzion) measure the importance of good internal linking architecture on Google’s page rank. When SEO Services Delhi Company (e fuzion) setting up the linking architecture of your site keep in mind that links are of two kinds internal link, external link. Internal links are the constituent elements of the way your web site is organized. They are the bridges by which one page of your site connects to the other and more importantly on lines, which pages of your site will connect to which other pages. And external links on the other hand are the community tools by which the online community votes for you by linking to you. The more popular you get is a function of more incoming links into your website. This in turn is interpreted by search engines as a measure of your online value creation. In essence, if your pages are orphaned or lying isolated within your web site that’s not good news from a page rank point of view. To enjoy good news from a page rank for the pages it is imperative to have proper linking among various pages within the website as well as having good quality external links coming into the page. In SEO Services Delhi Company (e fuzion) a factor to be cognizant of while linking is that one should focus on quality links and not always quantity. Consider that, there is a huge different from a link, to your page with a good page rank than a page from a low pager rank. Consequently one rule of thumb says that have as many incoming links to your web page as possible (this will boost the PR of that page) from outside property or may be good PR pages of your site. Try and pass on the profit of that page to the other pages of your site by proper interlinking. Inward looking as it might sound; this makes lot of good online marketing sense.



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    Google Frowns On Reciprocal Linking

    #1

    This is a subject that everyone seems to be arguing about at the moment. Everyone trying to second guess Google's actions which they will NEVER do and wondering whether reciprocal linking is dead, dying or if it is something worth carrying on. 'Nuff of the speculation. Here's the proof. Google do not like reciprocal link directories and they can sniff one out a mile off. There was (notice the use of the past tense here) a link directory on my site until recently, but I have now removed it, because it had become as useful as a chocolate teapot. Whilst the main front page of the site has retained it's Google PageRank of PR5, in one of their last updates, Google relegated that directory, which had also previously had a PR5, to a PR 0. Meanwhile, I had not altered my linking structure that pointed to it. I had not altered my policies either: I did not link TO any PR0 sites, kept the number of links per page down to a minimum and there were even text descriptions for each entry listed. Google could tell what it was and acted as they saw fit. There is no point wondering or whining about it. They can and they are doing so in order to provide better results to searchers. You can like it or lump it, but if you want them to give you decent listings, ranks or send you any traffic, their rules count. My advice: forget *artificial* reciprocal linking completely. The time taken to maintain the directory, approve/disaprove submissions (mostly the latter, because the only people still asking for links are crappy PR0 sites and spammers) can be much better spent. When you want to exchange links with other sites, make sure you do so in a natural way, by which I mean write about the other site in some way and place natural links within the body text. And consider just giving to get. By which I mean, link out to useful things for the edification or entertainment of your visitors giving no consideration to the immediate usefulness of that link to you. What goes around will come around. Once you are seen as useful, others will link to you. You do then get your links "reciprocated", but it may not be from the same people to whom you linked. That is the natural way of linking that Google wants to see. Do not, under any circumstances, maintain anything (other than internal navigation) that could look like merely a list of links / link farm, because Google will find it, won't like it and will penalize it. Reciprocal linking, in the form of lists or directories merely created for that very purpose cannot do anything to help you with Google (quite the opposite, in fact) and therefore, est mortuus. [RIP]



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    Explanation Of The Google Supplemental Index

    #1

    This article will guide you through the main reasons why pages get listed on this index, and most importantly, how to get them out. If you have an existing site, there is a high probability that you may have pages in the supplemental index, so use this as a reference, and make sure you follow the steps outlined here. First of all, for those of you new to this topic. What is the Supplemental Index? Here is the short answer… Google has actually 2 indexes, on call the “Main Index” and a secondary one known as “Supplemental”. One way to verify that you are looking at a supplemental result is that you can see “Supplemental Result” in green text on the bottom line of any given Google listing. Why do pages move from main to supplemental? There are many obvious, and some not too obvious reasons for this, but Duplicate Content and Non Updated are the two main ones. A “too dynamic” url, in other words, with too many variables, or a page that is to deep in the site’s structure also accounts for this. A word of advice on linking: If you are doing excessive reciprocal links, link buying/selling or linking to spammy neighborhoods… stop! Google algorithms has very low trust in the inbound and outbound links of those sites. Solutions to get out of the supplemental index. Now that you know what this index is and why you don’t your pages in it, I will go over ways you can get them out, and back to were they belong, the main index. I will group them in pairs as they are co related: 1. Duplicate Content and Content Quality. All your meta tags should be unique. All pages have common elements like navigation, footer, etc. Make sure your page have enough unique content to offset these elements, and that you are providing quality with as well. 2. Dynamic URLs and Site Structure. Keep all URLs as “static” as possible. Why passing 3 4 variables if there is a simpler way? And every page should be 2 3 clicks away from the home page, as far as the site structure. Please refer to Google Best SEO Practices – Part 4. 3. Your Internal Linking and Profile. Your sitemap, which is very important component of your internal linking, should include links to all the pages on your site, and it should be linked (normally in the footer) from every page. And your site’s overall link profile directly impacts the level of trust Google gives it, and since this affects the PageTrust, less trust often translates into more supplemental pages. Again, like I said before, make it easy on Google, and they will make it easy on you By Dedicated SEO Consultant: Jose Nunez



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    Link Building Strategy

    #1

    Website promotion is essential to promote your e business. Building a website is not enough for carrying on a successful online business. You have to adopt right link building strategy to promote your website in a search engine friendly manner. Search engines consider link popularity as an important factor to determine the ranks of the websites. A website with quality links is likely to rank among the top ten results of the search engines. The link popularity for every search engine is different from the other. You can find out the link popularity by typing “Link: domain name of the website” in any of the search engine. The compete details of the sites linking to your website will be in front of you. You can devise an effective link building strategy to raise the link popularity of your website. You can incorporate three types of links for this purpose — internal, external and reciprocal links. The best possible way to have a good linking plan for your website is to develop a site map. A site map is the plan of the whole website that contains entire links on a website. The links are specified according to the specific details of a topic. They are generally given in a hierarchical manner. The links must be text links containing the keywords related to your website. This makes the search of the search engine for links quite easy. You can have a quality internal links and can get the pages of your website linked internally. The website is rated as a good quality website, if it has rightly placed internal links. The link building strategy also stresses up on the outgoing links. They make your website user friendly. Connecting to the right websites makes your website to access good content. If the content of the sites related to your site is not good or useless, the search engines will not consider such links as useful. The message is clear that you have to stress on the quality of the links rather than the quantity. The inbound links are the most important for link building strategy. You can get other websites to link to your website by developing good content. According to the experts, content of a website is the primary decisive factor in link building. Others will be interested to link to your website, if and only if, you have a good content on it. The expert link building strategy is also to build reciprocal links with your competitors. This is beneficial to both the parties of linking. Both of them will provide targeted traffic to each other. This link building strategy is the ultimate mantra for getting quality links and gain good link popularity as the information on both the links will be related to each other. The accurate link building strategy pushes ahead your target of link popularity, resulting in high search engine ranks.



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    How To Achieve Improved Search Engine Rank

    #1

    Improved search engine rank can lead to high listings in search engine indices. The major page rank measurement is the Google PageRank that you find on the Google toolbar, but many people are confused at the difference between PageRank and search engine rankings, or listing positions, in the indices for specific keywords. Google PageRank is a measurement of the linking density and efficiency between websites. If your website has a high Google PageRank it indicates that you have succeeded in winning in the linking wars. Internal Links are Important The way that you improve your Google PageRank is to get as many sites as possible linking to your site, and reduce as far as you can the number of links you provide to other sites. This applies to internal as well as external sites. Yes, read that again! This applies equally to links between pages on your own website as it does between pages on your website and those on another website. There are ways that you can design your own internal links to provide chosen pages on your site with significantly higher PageRank than on others. I would suggest, however, that the page you choose for the highest rank is your home, or index page. The higher PageRank you have, it is said that the higher listing in the search engines you will have because your site will be considered more relevant or important than those of lower PageRank sites that have fewer sites linking to them. What you must consider, however, is whether or not you feel confident of attaining a large number (thousands) of links from other web pages. Page Rank is not the same as Index Listing On the other hand, others associate the term ‘search engine rank’ with ‘search engine listing’. It is said that the way to get a high search engine listing for a keyword is to get as many links back to your site as possible, but what matters is the quality of these links, not the number of them. You don’t need a PR 7 or 8 webpage to reach the top 10 in Google or any of the other major engines. What you really need is good search engine optimization. Not just one or two changes to your website, such as using H1 tags and the like, but a major reconstruction to really make your site attractive to spiders. This takes knowledge to achieve, which is why so many people can work hard for months but never get their site listed, let alone in the top 10 results. You also need good, well written content that is relevant to the keyword of the page and is written naturally. Google’s LSI algorithm can distinguish between naturally written, useful content designed for interested readers and a page that has been written only for the search engine spiders. Some find it Easy and Others find it Hard A listing on a search engine such as Google can be difficult to achieve for some, yet effortless for others who know how to get their sites listed without even submitting them to search engines. If I got paid $100 for every site I got listed on Google within a day or two, as some SEO sites charge for achieving it in a week or two, then I too might be an internet guru. All you need to have is the knowledge of how to do it, and therein lies the answer to speedy and high search engine listings: knowledge.



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    On Page Factors Affecting Your Position On Google Searches

    #1

    This article will focus on the factors that, we believe, affect your results on Google searches. But remember, Google does not publish its algorithms and is always changing and updating the way it views sites so these are the guidelines for you to follow, rather than a definitive statement of the processes involved. The major factors fall into two main types, namely, on page and off page factors. Basically, on page factors are those things that you can do to improve your ranking by adapting the actual coding of your site. This article will focus on on page factors, and a second article will cover off page factors (those factors mainly relating to incoming links to your site). In terms, of on page factors the areas we will cover are: Keywords not just the meta tag, but throughout the site Linking where your site links to and who they are Content how big and new your content is and who is viewing it Keywords Funnily enough, probably the least important keywords are those that you put in the actual keyword meta tag. This feature has become so abused that Google had almost disregarded it, whereas other search engines do pay attention to this tag. Simple rules for the keyword meta tag are to make sure its short (less than 10 words), make sure it is relevant (all keywords used appear on the page) and there are no duplicates. Remember search engines work on a page by page basis so always think about the specific page you are working on. We have a feeling that Google only uses this meta tag negatively, which means that it will mark you down for breaking the rules, but not necessarily mark you up for doing a good job. Other places where keywords are important are the actual text (see later), your domain name and the other meta tags. We have found that having your keywords in your domain name help, as long as they are not overdone. So . seo gurus. co. uk is good whereas . good search engine optimisation for google that works. com is bad. Again some other search engines weight the actual domain very highly, as can be seen when you do a search using their engine. The jury seems to be out on the title tag since duplication of the same keywords here may be seen as spammy or overload by Google. Similarly the description tag should contain a meaningful sentence outlining the theme of the site without overdoing the keywords. In the actual body of the text, keywords should be apparent without being duplicated so much that Google sees them as spam. Many people use one of the various keyword density analyses, such as the one on the Free SEO Tools site . datacoms. co. uk, this gives you an idea of the relative density of your keywords compared with the rest of the page. Other good ideas are to have your keywords in H1 tags and also highlighted in bold, both of which Google seems to take into account. Linking We are not just referring here to external links, but also how you link between pages. In fact, a good internal linking strategy seems to be highly rated by Google. Whereas a complex internal linking hierarchy can mean that some of your pages just don't get found by Google. We try and keep the maximum number of clicks to reach a page down to three, and preferably two. It is worth considering using Google site maps, since Google seem to be doing a lot of work in this area which means they will probably become more prominent with time. One last point on internal links, try to make the linking anchor text consistent, Google likes to see the same anchor text on different pages linking to a page. External links should be used with caution. We saw a site with had an address book that a Russian porn site added its URL into. This led to Google banning the site because we it was deemed to be linking to a bad neighbourhood sometimes you only learn from your mistakes. It is also worth checking periodically that all the links on your site still work. If you have broken links, Google is more likely to hold your site back in the search results. We also believe that Google rates link stability highly, so don't keep churning the links of sites that you link onto. Content Google likes big, old sites and that's a fact. A large site that has been around for 5 years is always going to out gun a small, new site in the results page takes. So as a new site, you have to keep Google interested, and one way of doing this is new well written content. Try and put up at least a few new pages a month, all nicely linked to the rest of the site. Avoid having no new pages for 3 months then 100 new ones on one day, we have a feeling Google prefers to see a gradual increase in content. Again suddenly increase of content or links may be seen as spammy by Google and your site devalue in its eyes. Google is trying to see if your site is genuine and growing organically. We have seen sites with pages that run for miles. Short, well themed pages are again a big attraction to Google, this also allow you to do more clever internal cross linking with consistent anchor text. It is also better for human readers who can be put off when they see how small the scroller button is on the scroll bar keep pages short and focused. In the second part of the article we will look at how off page factors can affect your Google ranking.



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    A Revolution In Online World

    #1

    : In SEO Services Delhi Consultant e Fuzion uses off page factors which are not associated with the web site but does influence its rankings. These are links from other website, Anchor texts used whiling linking to these web sites etc. These factors are not in control of your website. Off page factors play an important role in how your website ranks on search results?

    To make our visitors understand these factors more clearly and understandably, e Fuzion offers different options for you with use full articles and for easy reference. Internal links are the constituent elements of the way your web site is organized. In SEO Services Delhi Consultant e Fuzion the bridges by which one page of your site connects to the other & more importantly outlines, which page of your site will connect to which other pages.

    In external links on the other hand is the community tools by which the online community votes for you by linking to you. In SEO Services Delhi Consultant e Fuzion you get more popularity function and more incoming links into your website. In this interpreted you get by search engines as a measure of your online value creation.

    If your pages are orphaned or lying isolated within your web site that’s not good news from a page rank point of view. To enjoy a good page rank for the pages it is imperative to have proper linking amongst various pages within the website as well as having good quality external links coming into the page.

    A factor to be cognizant of while linking is that one should focus on quality links & not always quantity. Consider that, there is a huge difference from a link, to your page from another page with a good page rank than a page from a low page rank.



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    Romancing Google And Demystifying Pagerank

    #1

    What is PageRank? PageRank is one of the important factors that determine Search Engine Results Page (SERP). It is a numerical value assigned by Google that shows the importance of a web page. When one page links to another, it is actually casting a vote for the other page. It goes to say that a page with more relevant inbound links enjoys a higher page rank. For simplicity sake, PageRank is referred to PR in this article. Applying the Mathematical Concept of PageRank Google calculates the PR of a web page using this equation: PR(A)=(1 d) + d[PR(t1)/C(t1) +...+ PR(tn)/C(tn)] 't1...tn' are pages linking to Page A 'C' is the number of outbound links of the linking page 'd' is a damping factor set at 0.85 This is the original equation Google published when it developed PR. Whether Google uses a variation of it, only God knows. This equation, though, is essential to an understanding of PR. Don't be scared by the above equation. For a fuller explanation of this equation with working examples read The Google Page Rank Algorithm and How it Works by Ian Rogers. The purpose of this present article is to apply the Mathematical concept of PR to your web page ranking strategy. Yes, you can organize your linking strategy to achieve high PR for your important web pages. Inbound Linking Strategy Many people assume that the Toolbar PR values of PR1 to PR10 are set on a logarithmic scale. Nobody outside Google knows for sure, but there is a very good reason for this assumption. That being the case, moving from a lower page rank to the next higher one gets increasingly difficult. So, moving from PR3 to PR4 is more difficult compared to moving from PR1 to PR2. For illustration refer to the table below... Toolbar PageRank (log base 10)...Real PageRank 0....................................0 10 1.................................100 1,000 2................................1,000 10,000 3...............................10,000 100,000 4...................................and so on... *This illustration assumes a log base of 10. In a nutshell, an inbound page link with a PR8 is worth more than one with PR4. The number of outbound links of the incoming page link becomes immaterial. Inbound links with high PRs that are relevant to your website will boost your web page ranking significantly. The practice in the past was to buy inbound links with high PR to boost your web page PR. However, Google in recent times has clamped down this practice. A new web page with lots of high PR inbound links will be viewed with suspicion. Buying incoming links has become a thing of the past. The rock solid ways to gather inbound links are through... a. Directories Getting listed in quality directories like DMOZ or Yahoo can help boost your page rank. b. Building a great content site that others want to link with. Internal Linking Strategy Based on the equation that Google uses to calculate PR, adding new pages has the effect of improving the overall PR of a website. If your organize your internal links carefully, you can channel the PR of your new pages to the important pages of your website. The strategy is to grow your website steadily by adding new pages, and link them to your important pages. Avoid pages that are identical eg. affiliate programs web pages. You will be accused of spamming by Google, and run the risk of having your web pages and possibly your entire website penalized. Add new pages that are rich in content, and relevant to your website. Content is king. However, new pages have to be indexed by Google before they can channel their PR to other pages. Google only indexes pages that have one or more pages on the web linked to them. Organize your internal linking carefully. Outbound Linking Strategy You will lose page rank with outbound links. So it is good practice to ask for reciprocal links, and to have outbound links from a page with the lowest PR. Have the anchor text of the incoming links centered on your keywords or similar keywords. You also need to vary the text of your inbound links to make them look natural to Google. Choose your link exchange partners carefully. Avoid link farms. Period. Google enjoys about 36 percent of web traffic on the World Wide Web. In absolute terms, this represents a significant figure. As long as PR is one of the important factors Google uses to determine Search Engine Result Pages, it is prudence to understand how PR works and strategize your linking accordingly. You don't need to crack your head to fully understand PR. All you need is to simply apply the practical concepts delineated in this article to your linking strategy, and a good dose of patience. For Google places emphasis on the age of your links, your domain, and your web pages. It's a fool's game to try to beat Google. Stick to rock solid principles when building your link structure, and you won't have to worry when the next Google 'dance' comes along. Your web pages will still be standing after the dust has settled.



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    Campaign You Web In One Way Linking

    #1

    Keep in mind to keep this unique value as the lynchpin of your web site linking strategy. Then think about like this, would you want to link to someone who does not have anything of merit on his or her site. SEO Delhi Company explains in details the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines. Some of the issues that we will be tackling in this and subsequent articles. SEO Delhi creates one way incoming links to your site, the identification of resources to link. Evaluation of the resources identified, Hoe to approach others with your link requests, where to put the link in your we site, where should the incoming link to your web site be placed in other site, the almighty anchor text, linking software evolution, the don’ts of linking campaign, sundry tips and trips, how the maintain linking ledger. Hence these steps should be to set up your house properly before inviting others. SEO Delhi Company has created noteworthy inducements lets get started with the LC. But you must remember that one good quality incoming link is better than different inferior quality incoming ones. The quality of the linking campaign is very important. This is because SEO Delhi Company sees them as they are one way link. This gives a significant vote in other words the search engine that you have not traded a link some one has found genuine merit in your web and has linked to you. They value that link higher than others. Hence SEO Delhi s first effort should be directed towards developing a web in top ranking. In SEO Delhi (e fuzion) the directory listing first. And there you find number of numerous directories, which can submit a site to. With some one like dmoz you can aspire for more than one incoming link as well. You can try some of the paid options of URL inclusion if your budget permits it. Then in SEO Delhi (e fuzion) you find multiple, regional and topical directories, which one can look for and get the site submitted to.



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    Managing One Way Links Consistency Pays Off

    #1

    Like anything worth doing right, building links to your website pays off with consistent effort. If you take the time, your link building efforts will solidify your search engine positions. As a webmaster, if you understand linking, then you understand what can help you better search engine rankings. But, more than just understanding linking, you must move beyond the theoretical and actually start building links. When you understand why links are important and you begin to implement a solid linking strategy, then you need to understand why linking is an ongoing process. Time and again I get clients who lack the understanding that link building isn't just a "one month and you're done" process. Search engines love new content. When you write an article about your website or your service or product, you're giving the search engines what they want; fresh, new content. However, because everyone else is also feeding the search engines new content, news and information tends to get stale quickly. You can compare your linking strategy to a person climbing stairs with a yo yo. The stairs are equivalent to your long term linking activities. The yo yo represents the ebb and flow of traffic and links to your site. So, the general direction of your linking activities should be pointing up. That is, you have to continue "the climb". You'll notice that, as you increase your activity, your traffic will increase as will your search engine rankings. This represents the yo yo on its way up. Then, after the initial surge, traffic will tend to die down. That's the yo yo at the bottom of its swing. When you take another step (i. e. submit more articles, submit to more link directories, and post to your blog) your traffic will increase. This represents the yo yo coming back up from the swing. On the other hand, if your linking process stalls or if you completely stop altogether, it's the equivalent of someone walking downstairs but this time there's less movement in the yo yo. You'll see a steady decline in traffic as well as links because your once fresh content is old. The great news is that most webmasters don't fully understand how linking gets them ranked and, more importantly, how on ongoing linking process is the key to achieving higher rankings in the search engines. Why is this great news? Because you can take advantage of it! Most webmasters only have a few dozen links. Why do you think there are so many "push button" linking software packages on the market? We want all the reward with little to no effort. Linking is very simple. You don't need super technical knowledge to understand how it works. You just have to put in the time required to get and maintain the links. When you truly understand this, then you'll put in the work required to do a good job. So, whether you implement a linking strategy your self or outsource the job to someone else, it's critical that you maintain momentum. It takes time, but you will be rewarded for staying diligent.



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    Seo Link Building For Small Business

    #1

    1. Reciprocal links! Yes they still hold value as the SE’s are constantly and will continue to change their algorithms. 2. Place your links on directories, education sites (google love them), sites not relevant (small percentage), same business relevance sites and “exact same topic sites (as many as possible) 3. Vary the pr of sites where your link is placed. 4. Make sure you have both one way and reciprocal links, not just one or the other. 5. Keep you linking campaigns constant. Add roughly the same amount of links each month to keep the SE’s happy. 6. Linking is a slow laborious job unless you have many months/years of experience actually doing it…. therefore always outsource. 7. Do not use popular linking services, most are a rip off by a long mile. 8. If using sites like elance. com, do not pick the cheapest price! The whole point of outsourcing is so you don’t have to worry about quality and the job being done properly. The main thing is finding someone that will do the job right, is reliable and will do it at a good price. If they do a great job, look after them. 9. Stipulate down to the last letter what your linking campaign must and must not include. I would have to say that the few linking campaigns I purchased were unsatisfactory. I then did a fair amount of research and asking around until I found a company I was very happy with. My last campaign was… “100″ reciprocal links, same business area, minimum pr of “2″… Results… * Nearly all sites in my business field * Very few “link” type sites, mostly decent content sites * 10% in the exact same business field * Pr of pages where my link was placed…. pr 2 = 57, pr 3 = 37, pr 4 = 9… plus an extra 10 links. * All links are permanent Cost = US$400 So if your thinking about linking, I highly suggest you outsource!



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