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    Social Media Welcome To Reality Online

    #1

    The use of social media encompasses a broad range of online media types. While some might only think of a social network like MySpace there are actually several social media formats that contain significant marketing potential for online business. While others may think you are simply enjoying the multiple aspects of social networking, the truth of your interest may likely be tinged with a business focus. What that doesn’t mean is that you post simply to leave a traceable link back to your business website. Those who visit any social media site see through posts that are overtly geared toward marketing. In many cases social media consumers view this as spam even if the social network owners do not. In the end, you can lose credibility of you don’t work as a meaningful contributor in a social media environment. Social media can be presented in many different forms. Let’s take a peak at a few of them. YouTube and other similar video sites – These videos can be funny, serious, off the cuff and sometimes political in nature. You can show your business in a humorous light and allow individuals to be curious about you and your business. MySpace and other social networks – This form of social media is popular because it draws together multiple elements of social marketing and makes them accessible to the masses of individuals that may view social networking as an online version of reality television. Blogs – This is a form of social media if only because it does allow interactive exchanges between the blogger and the reader. Forums – This can allow you to have an individual voice willing to discuss topics of interest to the majority. As with all social media you can provide a link to your site. If you are viewed as a trusted source you will likely find forum members following you to your site to learn more. Podcasting – This is an audio stream that can allow a visitor to hear a personal message from you. This can have a pronounced impact in social marketing. This isn’t an exhaustive list, but it does provide something for you to consider as an addition to other marketing strategies you may have in place. Social media allows you to take your message to the people and have fun while you share your message. I can’t stress enough how important it is to be real. The entire Internet community has a low tolerance for supposed spam so make sure you don’t use social media as simply another form of online advertising.



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    Using Social Media Responsibly

    #1

    Social media websites remain an interesting mechanism for mining marketing potential if for no other reasons than social media is so, well, social. I came across an ezine recently that encouraged visitors to visit a celebrity social media site for an interview that was particularly compelling. Prior to posting the ezine the owner also posted several appropriate comments in both the blog and guest book. They were also listed as one of the celebrity’s friends. This may be considered groundwork for social media marketing potential. One click on their photo and the visitor who came to find out more about the celebrity can find out more informal information about the business and the owner that originally sent them to the social media site. This savvy business owner comes away from this gentle nudge to a celebrity social media site inextricably linked to the celebrity because of a few simple posts. Some visitors will likely view the site owner in a different light (for better or worse). The combination of uses for social media sites is astounding. If there were no marketing potential in social media why do you find so many record labels, book companies, recording artists, authors and comedians with their own unique social media site? Many of these sites will also include video streaming to further interest the site visitors. It is a unique twist to discover a link based on little more than inference (i. e. this celebrity is my friend) and the marketing potential such inference suggests. Social media sites can become a bit like online play areas, but they can also be presented in an attractive way that is informal enough to be inviting without being so formal as to be detract from the playful nature that is suggested by the term ‘social media’. If you can develop a popular social media site you will be pleased to see how many links visitors access and how often your blogs are replied to. There also remains a very real potential for friend requests (additional links back to your social media page – then to your primary website). It may be advisable to at least do a cursory check on any and all that submit a friend request. You don’t have to know everyone who is on your friends list, but there are some good reasons to do a bit of investigating. Some who ask to be your friend may be a business that is in direct competition with you or it could be individuals who have an agenda that may only become evident through guest book posts. If you ever become uncomfortable with someone you have welcomed as a friend you need to know that most social media sites allow you to remove a person from your friends list and even ban them from posting on your social media page. This may be important to know if you ever see material that is offensive or derogatory. Social media can be an important marketing tool. Make sure to monitor your social media site and proceed responsibly.



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    Social Media Who S In Control

    #1

    Social media allows individuals to connect by means of identifying common interests and forged cyber based friendships. If there are negative aspects to social media they may be offset by potential marketing possibilities. Please remember this article is intended to demonstrate the marketing potential for social media for online business owners. I understand some have concerns about social media as it relates to children, but this article remains focused exclusively on the on marketing possibilities associated with social media. That being said, one negative related to social media for some online business owners is the addictive nature of participating in social networking. Time spent on the site corresponding with other ‘friends’ could chip away at the time you may really need for other business related activities. If you have spent any amount of time on social media then you know it is possible to post a blog entry and be alerted to new posts to your blog whenever a new post is made. You may find yourself heading back to your social media page to read updated comments several times a day. This will probably lead to the desire to thank the individual for their comment. Of course all of this is done under the notion that you are working to market your business through social media, but the truth is there comes a point where you can spend an inordinate amount of time corresponding with people you don’t really know for one small facet of marketing potential. When you’re having fun online the balance between work and play gets a little blurry. Another negative that may sound somewhat similar is that social media can keep you from face to face contacts that may benefit your business. The face to face contacts may be in the form of business to business networking or meeting affiliates, but social media can, and sometimes does, minimize time for events that are often of equal or greater importance. One of the keys to effective online marketing is attempting to keep things balanced. Obviously it can take some time to develop your social media page and it may be hard to fully determine what your goals are in relation to social media, but then you may want to commit to only a certain amount of time each day to the social networking and resist coming back to the page repeatedly throughout the day. You may even want to configure your email box to send all emails from the social media site to a special folder that you can easily review on a daily basis without the need to revisit your page multiple times each day. You may even want to turn the feature off that alerts you to new posts and messages if the distraction becomes too pronounced. Remember, your social media page is there to help you market your business and connect with prospects while directing them to your primary site, but far too often individuals come to view the social media page with something akin to an addiction. Allow social media to be useful without coming to a place where it is using you.



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    Social Media The Friendship Advantage

    #1

    If you’ve ever heard of Inspector Gadget then you know this detective had access to several personal devices to assist him in unraveling mysteries and determining who the bad guy was. Beyond the cartoon a couple of live action movies were developed in response to this larger than life comic hero. Social media has become the cyber equivalent of Inspector Gadget. A variety of websites have been developed to allow social media users to develop their own special site designs. This freely available resource is actually designed to facilitate marketing for those that develop these artistic backgrounds. Every site that uses one of these designs will have a link to the originating site designer’s website. Beyond this function social media users can include personally developed videos. Codes are available for most widely used video sites like YouTube. Simple copy and paste the code in your bio or “About Me” section and the video is up and running. Music clips can also be placed on social media sites to allow you to express your individual tastes better than many other forms of media. You even develop a business or personal pictorial slide show that includes music. This can help you develop a more tender and professional touch to a social media site. One of the greatest elements of a social media network is the fact that they are filled with links. The addition of friends or contacts within the context of social media can allow for an even greater amount of links. While most people have thought of social media as a means of personal connection and an ingenious way to spend your spare time the truth is social media can be a very personable friend to online business. More and more businesses are registering a business account and pulling likeminded individuals together in a social network that includes all the elements of a blog with much more individualized information and a cross connection of contacts. As with any online tool social media can be abused. In fact there are many online businesses with social media accounts that have only considered social media as a marketing tool while missing the point of human connections. Social media is a velvet gloved marketing tool. It can be used to draw people to your primary ecommerce site, but if you treat your role in a social media environment as simply a means of collecting customers you may find individuals removing you from their friends list. In such a scenario you become viewed as a spammer. The tolerance level for bold social media marketing is pretty small, so always work on developing friendship and trust first. In this environment those two qualities will go farther than flashy signatures and standard marketing tactics.



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    Social Media Etiquette

    #1

    Social media sites understand they are going to be used as a marketing tool. They are designed to accommodate marketing. Some users may bemoan the notion that a social media site has to be subjected to blatant marketing tactics and I do admit they can be annoying, yet it is this format that the world’s twenty somethings are gravitating to. This is a marketplace of ideas, random thoughts and fun links in an environment that is in so many ways ‘connected’ in a style that is often defined as web 2.0 – the next generation of media sites. If you spend any amount of time on a site like MySpace, FaceBook, Digg or other similar social media sites you begin to see how creative businesses have found a way to carve out a piece of the marketing pie. There are millions of ideas, products and services to promote and you can find them all on social media networks. In some ways what has just been described may be thought of as more like a community garage sale or flea market, but site members can be choosey about why they allow to communicate with them. What this means is that in most cases site members can block individuals from commenting on their website. Some sites even allow you to ban certain individuals from visiting your site while others allow you to develop your presence as a private ‘by invitation only’ page. If someone visits your site and is very blatant about marketing their site without any real indication they are interested in the page owner it may make sense to remove them from a list of friends. If they return with more blatant advertising they can be banned from visiting the page in the future. There are some individuals who have no problem allowing others to post blatant marketing material on their pages while others view the practice as a relative of spamming. In essence you can configure most social media sites to react to others the way you want them to. In many cases you can remove friends at will and you can invite friends at will. You should not be surprised when members who are blatantly marketing their products ask you to add them to your list of contacts. Remember, you do not have to accept their request. If you are a business owner looking to use social media to connect with an organic audience just remember you are being watched so make sure you contribute to the pages you visit and allow others to see you as a friend – not the cyber equivalent of a telemarketer.



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    Social Media Marketing Goals And Effectiveness

    #1

    Social Media Marketing (SMM) is a form of internet marketing, which seeks to achieve branding and marketing communication goals through the participation in various social media networks like You Tube, My Space, and Face book, social web application like dig, delicious, reddit, Wiki. The goal of each SMM program varies from business to business, but mainly involves building of brand awareness, increasing visibility and through this, sells a product or service. Social Media Marketing is becoming an essential marketing tool for connecting with customers and optimizing online presence. Social Media describes the tools and platforms, people use to publish, converse and share content online. Video, pod cast, blogs, discussion boards and social networking sites are all tools, online businessmen can use to build relationship with their customers and keep them on websites longer. Social media provides more opportunities for organizations to present optimized content that can be indexed by search engines and ultimately improves site rating. To implement some of the social media elements, it is first important to evaluate your customers to create an effective strategy. If your consumers are professionals who commute, then pod cast can be downloaded and can be very effective. Posting video content on YouTube is a unique opportunity to improve your position in Google’s universal search results. WithYouTube, customers can visit the site, view your video and easily post to their own blogs, social networking profiles or websites. YouTube is a great way to reach a broader viewer and generate buzz around new products, especially if your product has a visual appeal. Building healthy relationship with the customer, that last is an on going process for a businessperson. Social media takes this a step further by making that relationship personal through blogs. It tells about you, not only about your product or service. A blog, which includes video, pictures and text, can build interest and loyalty among customers and a new way to search engine optimization. Create a page dedicated to community with website visitors and this will be interactive. Social media encourages social visits to your site. Keep adding content to encourage customers to return regularly. With the advent of social media, consumers have become contributors, contributing to brand messaging. SMM is related to other online tactics such as SEO, SMO. It has a more active planned role in directing, influencing and suggesting the community members.



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    Social Media And The Pop Culture

    #1

    Why would a popular musician or singing group put a social media page together? After all, aren’t they busy enough without adding the interaction that seems to be required of a social media site? In most cases these artists do not develop these pages as a result of having too much time on their hands. In fact, most of these artists do not have a significant amount of free time to devote to a social media site. That being said the social media site becomes an incredible means of immediate connection with fans. The social media page contains audio streaming of popular songs, video streaming of current music videos, photo galleries and of course an online blog. These tools provide a sense of immediate connection between fans and artist. Since the page development of social media sites is all online the artists can update their page from anywhere they can gain an Internet connection (often wi fi hot zones). Obviously there are those who have some help in getting everything online and keeping things updated, but the point is a majority of artists have gained a clear understanding that an online community provides an incredible mechanism for marketing to already motivated fans. Links to a primary site can often result in additional product purchases. Even if the individuals have the most current audio products they may use a social media site as the first step in locating and purchasing items such as t shirts, hats, sweat bands, posters, magnets and many other branded items from the artist. A social media site allows these artists to let fans know of significant achievements, news or offer information on the pre release sale of new audio projects. Fans take the time to post replies, ask questions and send site controlled messages to the artist. In so many ways the world of social media has allowed the famous to be viewed as approachable and friendly. The mystery of the artist is less mysterious and concerts can be viewed by many concertgoers as something a bit like a gathering with friends. In an odd way the use of social media levels the playing field of the famous and yet to be famous. This environment is an odd mixture of reality TV, entertainment report and fan site. The success of pop culture as a historical phenomenon makes this up close and personal approach to artists and film stars something that is meaningful to fans. Beyond the unusually profound cultural dynamics of social media, artists and actors understand that this genre provides marketing potential to a highly motivated group of individuals. Marketing has always been about putting a product in front of people on a regular basis. Social media allows the famous to keep their projects (past, present and future) in front of fans. The use of social media can render fan sites obsolete because the fans have access to the famous. In turn they also have access to each other. The example of the famous using social media can provide a reason for individuals to provide a point of connection for their own group of family and friends in a one stop shop of information and feedback.



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    An Increasing Internet Culture Social Media Optimization

    #1

    Social media optimization is not a tool but it is today’s internet culture. With the social media sites on internet, people have got a good platform to become more social, more interactive and more communicative. Socialmediaoptimization doesn’t only allow discovering and reading the content and information but also encourages you to share the knowledge what you have. It is no more a one way process but is a two way communication. Social media optimisation stresses the fact that your target audiences are real people and you need to be friendly and real to them as you are with your friends and acquaintances. A great way to understand your target audiences is to engage then in an honest conversation and to know them. In socialmediaoptimisation, you have to provide your target people with grounds like video, audio, mobile accessibility, widget etc. There should regularity in updating the content and providing them a fresh content. You have to expand your network of influencers (bloggers, digg etc) and expand your network of content too. Key factors in social media marketing are to focus on social media sites and knowing your target spectators. Apart from creating a quality content, you have to track and measure the conversion to calculate ROI. Social Media optimisation enables the advertiser to create a conversation with the target audience. Social Media can spread across multiple mediums very quickly, and increase your advertising reach. It also creates instant brand awareness. Socialmediaoptimization enables us to position your brand to your customers on their own terms and in their environment which results in a more authentic marketing message. Socialmediaoptimisation works on the fundamentals of getting people into a conversation and winning them. It is really important to arouse their interests and encourage them to talk about themselves or the things they like. Don’t be afraid introducing a new topic and reward helpful and valuable users. There is the need to prepare some ground work before you actually start with your social media optimization campaign. Before getting your Social Media Optimization campaign into full swing, your SEO campaign should be put into place to have the highest ranking site for the keywords that you will be promoting. Once you have ranked your site for all of your important keywords you will be ready to receive all of the new searches. You may call socialmediaoptimisation a new approach to Word of Mouth medium. Social media optimisation allows you to efficiently spread the word and generate a curiosity and interest for a relatively unknown or a new product or service. With every profit you have to be prepared for losses too. There are certain risks involved herein too. There is no guarantee that your submission will be popular and hit the first page of the social media site.



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    The History Of Social Media Websites

    #1

    Man has always been a social animal and hence, has always lived in complex social structures. The Internet added a new dimension to this aspect through the concept of social media websites. How It All Started As the Internet began to permeate into every home, teenagers found a new way of expression via the Internet. One way teens found of sharing common interests with other like minded teenagers was through MySpace. This mode of expression had no immediate checks or rules clamped on by adults parents actually felt safer having their teenagers play on their computers at home instead of partying outside. Teenagers as well as adults found MySpace to be exceptionally fast and viable way of communicating with one another. They could use Myspace and now Facebook or Second Life to interact with one another, to share files with one another, and to coach one another into the fulfillment of their dreams. The popularity of social networking websites grew with the need for the teenagers to have a space of their own, away from the prying eyes of their parents and other “responsible” adults. What resulted was an extremely healthy and effective way of communication that spread like wild fire across the globe gaining thousands, if not, millions of members every day. Until a few years ago, even though millions of teenagers spent hours on MySpace, many adults did not even know of its existence. Unfortunately, as social media websites became more popular and widespread, predators began using them as a tool to target victims and more and more people became aware of the concept of social media websites, for good and bad. As the fame of social media websites developed and gained prominence, their potential as money makers came to the forefront. Social media websites such as Digg, Second Life, Reddit, and Facebook have now become popular with adults and teenagers, and MySpace continues to be widely used. How the Social Media Websites Work You start with your own space on a page that anyone can access. This is your “lounge” where you entertain your Internet friends. There you place a number of bookmarks for sites that interest you and you put in your comments and extra links (if any). You can also add personal photos, a blog, and news about what is happening in your life. When your friends visit your page, they can check out your favorite sites or photos and leave their comments there. In this manner, you develop a social circle which is fun and keeps you updated in your field of interest. You can easily form a network of online friends and referral sources via social media websites. More than just fun for teenagers, social media websites are recognized as an effective tool for viral marketing, and they have actually become a marketing vehicle for many individuals and organizations. Many people today use social media websites to build traffic to their own websites, promote their products, and develop a better and broader customer base.



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    Six Marketing Strategies In Web 2.0 World

    #1

    : In Web 1.0 world, we are using internet banner ads, text ads, email, newsletters as our internet marketing vehicles to drive our marketing message to our potential clients online. Today, internet had been transitioned to web 2.0, new internet marketing strategies are needed to continue be successful in internet world. With Web 2.0, we need to consider not only the new means of reaching our online audience but also the new nature of the social Web. Weblogs, blogs, and other web 2.0 sites dabbling with social media tools such as wikis, podcasts, videocasting, photo sharing sites, social bookmarking are the key marketing vehicle to drive internet traffic to the targeted websites. So, as an internet marketer for Web 2.0 world and to be successful in an era where customers are freely discuss your products and services, you should consider the 5 important marketing strategies below: 1. Learn about social media Social media is one the most important "must know" knowledge in Web 2.0. Thus, the first and foremost, you should participate in and understand social media by learning about it. YouTube, del. icio. us, Flickr, digg, MySpace, and Technorati are examples of new engines that you need to understand in order to effectively use them to reach your markets. 2. Marketing Plan For Web 2.0 You should factor let your visitors to play a more important role in your new marketing plan for Web 2.0. Let your website visitors to create content on your site and pass it a long. You even can your passionate users to create promotional videos about your sites/products, then use them on your local TV channels and post them online everywhere to get maximum exposure. 3. Join & Participate In The Conversation Social media applications are two way streets that conversation happens between two or more parties. To get exposure, you can join and participate to these conversation groups. You can join as members to other social media groups of your niche marketing or you can add social tools and services (such as Weblogs, wikis, tagging, video blogs, etc.) to your library Web sites. Enable comments on blogs and allow users to contribute to wikis. 4. Be Remarkable Social media is a form of viral marketing where interesting ideas and content get passed along rapidly. Hence, in Web 2.0 world, content is the king. You must have contents that attract your visitors that they can use, bookmark, share online / offline and get your content or message pass along. 5. Get Your Content Travel Encourage visitors to bookmark and tag your content with a click of a button and allow users to repost booklists, book reviews, photos, podcasts, or videos on their own sites. Post your content on sites like Flickr and YouTube where it's easy for users to find and share it. Make news feeds for new materials such as books, DVDs, talking books, and video feeds so that these materials can be shared by online users and get your contents spread to the internet world. 6. Be part of the multimedia wave In Web 2.0 world, images and static pictures no enough to attract internet users any more, video is the key driver for Web 2.0. Statistic shows that more than 100 million videos being download daily. So, the effective of video marketing must not be overlooked. Create short videos and post them to YouTube and other video sharing sites. In Summary These are just a few strategies about marketing in a Web 2.0 world. There are still a lot of ideas for social media marketing where you can explore and integrate into your web 2.0 marketing plan.



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    What Is Search Engine Marketing All About

    #1

    Simply put, the purpose of search engine marketing is to increase the position of a web site or web page within the search engine result pages. However, search engine marketing is much more complex than the definition gives it credit for being. In reality, search engine marketing encompasses a variety of strategies and techniques, which include: Search Engine Optimization: Search engine optimization (or SEO as it is commonly called) is the process of increasing a web site’s search engine ranking for different keywords. This is normally done by working on a combination of onpage and offpage factors. Onpage SEO factors include things such as meta tags, title tags, H1 and H2 tags, keyword densities and internal linking. Offpage SEO generally refers to obtaining links from quality web directories and relevant, trusted web sites. A big part of offpage SEO is obtaining external links that have anchor text which includes the desired keywords. Pay Per Click Advertising: PPC advertising has gained a significant amount of popularity in recent years. Pay per click advertising allows you to list your web site in specified areas of search engines (for example, the right side of Google) or on relevant web sites (for example, a web site that is related to yours that displays Google AdSense ad units). Every time your listing is clicked, you pay the amount that you had bid on. A PPC campaign can be an excellent way to establish your brand and/or draw a significant amount of traffic. This is especially true for new sites which have not been around long enough to achieve solid organic search engine rankings. Social Media Optimization: Of the three search engine marketing strategies, social media optimization is by far the newest SEM technique. Social media optimization refers to using social media sites such as Digg and Reddit to gain valuable traffic and backlinks. The term link bait refers directly to the practice of creating content specifically for social media web sites.



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    Social Media Bring Your Skates

    #1

    The owners of the social media site, ShoutLife, are all in their twenties. They have sought to create a fun environment for their thousands of guests. Connections are made and marketing takes place as members enjoy getting to know more and more ‘friends’. If you stick around long enough you are likely to receive a bulletin alerting the minions to a group wide event. Recently that event was a roller skating party in Michigan. The date and time was announced for a facility that likely housed around 200 individuals. What about the individuals who live in Australia, or Maine for that matter? How many of these individuals would/could travel to Michigan for a roller skating party hosted by individuals they had never met? There is a strong likelihood that the owners of ShoutLife wound up skating with some of their friends and family. Perhaps a few members who lived in the region showed up, but most of the visitors of this social media site did not attend. The question is, “Did it make sense for the owners to post an event that would not likely draw a crowd?” The answer is yes. You see, for most of us just the thought of trying to gather a global network of individuals to something as simple as a skating party will draw a smile. Not only will we smile, but we will remember enjoyable times with friends in our past. Not only will we remember, but we will come to associate a positive impression with the social network that promoted the idea. Chances are strong that the owners had every expectation that the attendance would be negligible at best, but in a strange way it served to provide a bond with site users who could identify with something that at first blush seems meaningless. Social media provides a sense of playfulness that can help visitors escape the frustrations of everyday life to a place where individuals with common interests can be found and discussion can take place. Social media works because it is a playground where anyone can go whenever they have a few spare moments. The anonymity of social media allows many to discuss thoughts and feelings they may never discuss with someone face to face. Some may argue that social media is feeding into anti social behavior and I suppose this is possible, but it has also afforded shy individuals with the opportunity to interact with others and find that place of common ground where they can express themselves in an environment that provides a measure of safety. A portion of the strength of a social media site can be extracted for use in a business site through the use of enhanced blogging options or social media forums. If you provide the right environment you may be surprised at how many individuals will show up – roller skates notwithstanding.



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