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    Cruise Travel


    Going on vacation with your loved ones can be an exciting and a fun experience for everyone. There are many possibilities when it comes to spending your vacation at sea. There is a cruise holiday that will suit everyone. You might ask yourself, “Where do I start?” Well, the first step is to figure out where you want to go. This might be the hardest step in planning your vacation but once you get past it, everything is a breeze. There are cruises that go all over the world. Your choices could take you to Alaska or Venice and everywhere in between. Some factors that might help you in your decision making are the possible ports you may want to visit, or cities of departure you prefer. You may want to depart from a city close to your home or a city you have always wanted to visit. This will limit your choices of ships embarking from those homeports. Once you have figured out where you want to go, your next step is to decide what cruise company and ship you prefer. Today’s cruise ships are some of the most innovative and advanced ships ever built. They offer many features that fit everyone’s tastes. Some of the features include rock climbing walls, self leveling pool tables, ice skating rinks and many shops and restaurants. These are just some of the many examples of what to expect from a cruise ship. There are many more amenities, as well as exciting activities that will make you forget to leave the ship even when you are at a port. When choosing a cruise company, there are certain factors you will need to deal with before booking a reservation. First, read consumer reports regarding a ship’s services. Then you confirm that they will actually stop at places they say they will. Remember that a happy occasion can easily become a very frustrating one quickly. The only way to prevent this is to be prepared and to do your research.


    Restaurant Business Cash Check Or Charge


    How Best to Collect the Tons of Money You Will Earn with Your New Restaurant – Cash, Check or Charge? Perhaps the most exciting part when establishing a restaurant, or any business for that matter, is collecting the money. What is business for but to earn? For some the only concern is the money. Money these days is no longer limited to a single monetary form but different modes as well, which may be called the three big C’s – cash, check, and card or charge. Which is the best mode to earn? This could be a puzzling question for the aspiring entrepreneur. Hopefully, the following will help clear things up. Cash: Instant Gratification Perhaps the most common form of money is cash. Nothing wets the appetite for business like crisp new bills. It is the monetary form you are most familiar with and thus, the one most connected to profits and earnings. Cash is good, because it is money in its clearest form, tangible and physical, it is finance incarnate. It is immediately disposable and can be used anywhere. However, more people try to avoid carrying cash nowadays. First, cash can be bulky; carrying a lot entails one to bring wads of paper. Second, since cash is physical money, it is very risky and can be lost. Once it is gone, there's practically now way of retrieving it. It can easily be stolen and can even lure danger by attracting robbers and other bad elements. It can be dangerous to customers as they can easily be held up. It can be dangerous to restaurateurs as well because it can it can be easily be embezzled. While cash can give instant gratification, great security is needed to ensure its preservation. Get up to $200,000 to "move" your existing business. US Government Grants for USA Citizens. Claim your FREE $79 Gov Grant book! Check: Symbolic Cash Checks can be very useful for people who have money in the bank. With checks, you can still spend money without having to carry thick bundles of paper around. Checks can be quite secure as the money it represents can only be claimed by the intended recipient, unless of course if the check is written paid to cash. There are many advantages in using checks, but there are also drawbacks that could inconvenience the recipient. Checks need to be cashed, which takes time and extra effort for the collector. The money collected can't be spent immediately. Checks expire after a few months, usually six. Perhaps the greatest danger that checks may entail are insufficient funds. The customer paying with a check may not have enough money in their account. It takes more time and effort to gain the money being earned.


    Advertising Pens Fast And Easy To Apply


    There’s not a question that promotional items can be an invaluable way to help market your company, product or service. However, it’s also safe to say that not all promotional items are of equal value or offer the same marketing power. The item given away should be wanted by the potential client, not just taken because it’s free, only to be discarded later. These should be items that people use, preferably on a consistent basis. Very few promotional items can compete with the usability of advertising pens. You have probably used one recently yourself. Many people feel reluctant to use even the most commonly used items, such as shirts and hats, but pens have been accepted by the general public like none other. This atmosphere of acceptance and usage presents you with an awesome opportunity to have your logo and company name visible over and over, using repetition to further your advertising goals. And think about how many times pens are passed between friends and colleagues; this is moving your advertising to further markets. Another aspect of advertising pens that allows you to advertise the way that you want is the ability to promote your company using anything from incredibly inexpensive pens to fine luxury models for your important customers Start using one of the most cost effective, as well as advertising effective, promotional items today and get your business the boast that can only come from advertising pens.


    The Ladder Of Investment


    The Ladder of Investment Making an investment of any kind doesn't just mean handing over an extra set of hundred dollar bills. With every large investment, there are specific rules and processes that are defined in order to ensure that your money will be going to the right place. If you are investing in real estate, you will want to know what initial investments will be. If you have found a home and are beginning a process for buying the home, you will begin to make some initial investments soon after the first contract is signed. Most real estate investments will require a down payment, which includes a set amount of money towards the person that is selling the home. This will then be put on your credit towards the investment that you are making. If you have extra money set aside, you will want to put it in the down payment, as this will make a difference in your investment later on and can help with final approvals for the loan that you are receiving. Another set of investments that you will be making is for any extra costs from the team that you have built. For example, a home inspection will usually cost a small amount of money. There may also be extra fees linked to the lenders paperwork and other things that are related to things such as the contract. Every person that is working with you will receive a commission or part of the investment that you are making in the beginning. Before you begin house hunting, make sure that you know about the initial investments and how it will affect your bank account. Setting aside a specific amount of money for your first home, or knowing how much to include in a down payment after buying a second home will help you to make the right investments from the beginning. You will want to make sure that you walk into your dream home with enough money to get you completely in the door.


    Parents Kids And Time Alone


    “What are some of the ways in which you explain to kids that mom and dad need time alone, without feeling guilty about it?” A journalist, writing an article on having time alone and couple time when you have kids, asked me this question. Parents will feel guilty only when they believe that they are doing something wrong by spending time alone and couple time without their children. This is a false belief. The truth is that children grow up far healthier emotionally when their parents are happy and fulfilled, even if it means that their parents spend less time with them. When parents understand that they are being good parents by talking loving care of themselves and their relationship, their children will understand this. One way of helping children understand this is to introduce the concept of “time alone” very early in a child’s life. By the time a child is three, he or she can easily understand the concept of time alone. If, each time you spend time alone with your child, you say, “This is our time alone,” your child will begin to understand the concept. When you have time to yourself, you can say, “This is my time alone with myself.” When you spend time with your partner, you can say, “This is Mom and Dad’s time alone together.” Parents can tell their children, as soon as they are capable of understanding the words, “We need time alone with you, with each other, and with ourselves. All of us need to respect this about each other.” Our three children fully understood the concept of “time alone” because we spent time alone with each them. They came to understand and respect at a very young age the need for time alone. If you put yourself aside and don’t spend time with yourself and with your partner, you are giving your children unhealthy role modeling. You are teaching them that others are always responsible for meeting their needs. You are teaching them to feel entitled to your time and attention rather than helping them learn to respect others’ time. You are teaching them that it is okay to demand that others put themselves aside for them, which may create narcissistic behavior. Healthy parenting means finding a balance between being with your children, being with your partner, and being with yourself. For your children to grow up taking responsibility for their own needs and feelings, they need to see you taking responsibility for your needs and feelings. Constantly sacrificing yourself for your children does not role model personal responsibility. Children need to experience you and your spouse enjoying your time with each other, as well as with yourselves. They need to see you pursuing your work, hobbies, creativity and passions in order to understand that they also need to find their passions. If you are always there to meet your children’s needs, how can they discover who they are and what brings them joy? Always being there to meet your children’s needs for entertainment creates a dependency on others rather than finding these resources within themselves. Many people grow up not knowing how to be alone with themselves. Because they were either always in front of a TV or being entertained by their parents, they never discovered how to “play by themselves.” Of course it is very important to have enough time alone with your children. But it is equally important to have enough time alone with your spouse and with yourself. When you understand this, you will stop feeling guilty about taking your time alone. When you no longer feel guilty, your children will learn to stop guilting you and respect your needs.


    Don T Believe... Know


    The spiritual evolution of the this planet and its inhabitants is currently in a rapid state of change, a new era is being born, and we are no longer content to be believers, as sheep in a "flock". People are waking up to the knowledge that we can be masters of our own destiny, and are looking to the ancient cultures who have survived to show us the way forward. How can we break free from our definitions, when we are bound by systems, and rules and regulations, and "normal procedures" . What escape routes are there when all we know is all we have been taught. What is there outside the world we know, and how can we find it and finally be free. Ancient knowledge and practices from Shamanism, Wicca, Vodou, Druidism and many others are being used and adapted to our modern lives to re connect us to the worlds of spirit. We are re discovering that everything in our universe has energy, consciousness, vibration and a power of its own, something the ancients have always known. By lovingly connecting ourselves to this universal energy, we can know that everything within it has its own spirit, and is connected to everything else. Deep personal transformations can occur as we align ourselves to the loving universal consciousness, giving us back the power to create our own personal spirituality, and to KNOW spirit to the very core of our being. “I don't believe, I know.” Carl Jung. “You are not my enemies, you are my brothers and sisters. You did not do anything to me or my people. All that happened a long time ago in the lives of our ancestors. And, at that time I might actually have been on the other side. We are all children of the Great Spirit, we all belong to Mother Earth. Our Planet is in great trouble and if we keep carrying old grudges and do not work together, we will all die.” Chief Seattle. “There is no one who can take our place. Each of us weaves a strand in the web of creation. There is no one who can weave that strand for us. What we have to contribute is both unique and irreplaceable. What we withhold from life is lost to life. The entire world depends upon individual choices.” Duane Elgin.


    Energize With Almonds


    Here's a surprising health hint: Don't exercise. At least, not unless you've properly fueled up first. Nutrition expert Keith Ayoob, author of "The Uncle Sam Diet: The 4 Week Eating Plan for a Thinner, Healthier America" (St. Martin's Paperbacks), offers answers to some common questions on nutrition: Q. How can I eat for energy before I work out? A. Eat a mixture of carbohydrates, protein and healthy unsaturated fat about two hours before you work out. The protein and fat will help you feel full and the carbohydrates provide quick energy, increasing the effect of your workout. Try a slice of whole grain bread with a tablespoon of almond butter and a few slices of strawberry or banana. Q. I often hit a mid afternoon slump…what should I eat? A. Not salty, high fat snacks that are void of essential vitamins and minerals. Try a handful or two of almonds they will help keep you fuller longer, during the workday and at the gym. A one ounce handful of almonds offers heart healthy monounsaturated fat, protein, fiber, magnesium, potassium, calcium, phosphorus and iron, all in 160 calories. Almonds also contain the antioxidant vitamin E, which can help repair muscles. Plus, research shows almonds can help lower LDL, or "bad," cholesterol and may play a role in losing weight. Try this before a workout: Ginger Glazed Almonds with Dried Fruit Cooking spray 1 tablespoon unsalted butter 11/2 tablespoons packed light brown sugar 1 tablespoon water 11/2 teaspoons peeled and finely grated fresh ginger 3/4 teaspoon kosher salt 1/8 teaspoon ground ginger 1 cup whole blanched or natural almonds 1 cup dried berries, cherries, cranberries, mango, apricot, apple, pear or other dried fruit Preheat oven to 300°F. Line a baking sheet with foil and coat with cooking spray. Melt butter in a large skillet on medium heat. Stir in sugar, water, fresh ginger, salt and ground ginger. Cook until sugar dissolves, then stir in almonds. Spread almonds onto foil, and bake 25 to 35 minutes, stirring once, until almonds are golden (cut one open to test). Transfer almonds on foil to a rack and cool completely. Loosen with a spatula and combine with dried fruit. Store airtight for up to 3 days. Serves 10.


    Work From Home Plans System Or Scam


    : More than likely you have seen them cropping up all over the internet: work from home schemes promising participants vast sums of money for selling a product, stuffing envelopments, clicking ads, making phone calls, etc. The plans are as varied as they are innovative. Unfortunately, many are scams meant to extract cash from your wallet and certain to leave you feeling miserable and stupid. So, just how can you make sure that a work from home plan is legitimate? By continuing to read on for some suggestions to help you avoid being cheated. Better Business Bureau – Check with your local Better Business Bureau {BBB} to determine whether the company has had any complaints levied against it. If it is an out of state concern, check with the BBB in the area [state] where the company is based. State Attorney General’s Office Every state has an Office of the Attorney General and in most cases it is this office that is tasked with investigating complaints against companies. Some states allocate this responsibility to their Bureau of Consumer Affairs agency or similar department. Online Forums, Blogs, etc. Google a search on the internet for the company’s name and narrow the results further by including negative words such as complaint, scam, judgment, etc. If a company is up to no good, likely that information has been published somewhere.

    Caution: too much praise about a company could be a company “plant” placed online to create a positive spin about their operation. Conversely, bad news could be a single disgruntled person. Get as much additional and independent information before making a determination whether something you read online is actually true. Personal Investment If you have to pay for the product, i. e. to receive a list of companies providing information work information, etc. this should be a warning flag to you. Any outlay of cash on your part should raise some concern.

    MLM Some work at home businesses are nothing more than multi level marketing [MLM] schemes. This means you make a percentage of the sales of people you bring in to the business below you. Not all MLM schemes are illegal...unethical may be another matter!

    In all, exercise extreme caution before agreeing to any work from home plan. If a work from home plan sounds too good to be true, than likely it is false. Ask hard questions and do not sign a contract before letting a legal professional [of your choice] review the plan.


    What Do You Need To Do To Be Successful


    What do you need to do to be successful? If you are searching the net you may feel that you need to sign up for the latest affiliate marketing programme. Or perhaps you need to be a member of the latest MLM scheme. On the other hand it may be that you need to follow the directions of the latest web marketing guru. Each of theses routes give you the opportunity of being successful but without courage, zeal and enthusiasm you will join the ranks of the 80% plus who fail. You need the courage to identify your dream. Your passion. You need the courage to stick with the process while you concretise your focus and then to stay the course when others are telling you that it is a stupid idea and will never work. To start your own business is difficult enough. It becomes virtually impossible when you select something that only looks good or looks interesting and you don’t have passion for. To be successful you must identify your true calling in life. Your passion. Can you imagine what the result would be if you allowed your passion to be your focus in life? So. What is it that turns you on? What motivates you? What do you constantly talk to yourself and others about? What excites you? Once you have identified your focus, your calling, you now need zeal and enthusiasm to carry it through. To be successful. Zeal and enthusiasm is more than determination. It’s about commitment, fun, enjoyment. Something you want to do because you believe in it. A natural way to reach your aim and objective in life. A belief that means you are willing to live with your dream 24 hours a day, seven days a week. You need to see life the way a sportsperson does. Can you commit to working day in day out with the sole purpose of working towards your dream? Can you keep going when nothing appears to be happening? Can you hold onto the slightest increase in your ability as a sign of success? Are you dedicated to continually improving your personal best? Can you believe in yourself and your passion enough to rethink the formula when the business reaches crisis point? Can you step back and honestly analyse your actions when you have just lost a potential sale or the time you spent on a marketing campaign was wasted? Can you be a totally focussed individual? However, zeal and enthusiasm alone are useless. It’s like driving a car at full speed without knowing the destination. Alone they will not bring you success, but coupled with an aim and objective, a focus, a passion, a desire to constantly improve and courage then, like the sportsperson, the world is your oyster. When you do something you love doing, time is immaterial and happiness and personal growth naturally follow. You work because you want to and enjoy it. You are fulfilling your passion and boy it shows. People buy your enthusiasm, your excitement. They can see the excitement in your eyes; they can read it in your writings. Look at your business and materials: Do they show excitement, passion? Would you buy from you, your site, if you were a customer? The secret to success in life is simple: If you have the power of determination in your thoughts, every task is possible. Those who are successful in their chosen field have an extraordinary degree of self confidence. They know they are living their passion. The only thing on their minds is to be the best. To give their best at every opportunity. They know that the key to success is their mental toughness. What about you? There are no shortcuts. You can only be successful because you have a passion and the zeal and enthusiasm to work hard and conquer your inappropriate habits. The talent to focus and refocus your activities. The courage to stand out from the crowd. It’s not the money that drives people to success it’s the game, it’s wanting to be the best. Do you have what it takes? Can you do what you need to do to be successful? Graham and Julie . desktop meditation. com


    Working Through Distractions For Work At Home Moms


    Work at home moms are highly susceptible to distractions while working. There are the obvious distractions that small children can provide, however when working from home, friends and family can often stop by to say hello. When this happens, it can mean that the day's work can get further behind. This does not mean that work at home moms cannot be productive in the work environment. Most work at home opportunities allow you to create your own work hours and create your own dress code. In fact, most moms feel that if it weren't for the casual dress code, they would have more difficulty performing their work. The hardest decision that work at homes mom will have to face is which business opportunity is worth the effort of pursuing. There are more than enough opportunities that exist, but it is often difficult for moms to choose the program that suits them best. Most companies that offer home assembly of products can pay well, but unless you can be efficient at assembling, there may be better opportunities out there. Typically, work at home moms have many contacts that are work at home moms as well. Together they can discuss ways to stay home and make money. This exercise can create many new businesses due to the needs of this group. For example, a website was started by work at home moms for work at home moms. They researched online opportunities and discuss the ones that are not scams. Additionally, moms are able to help each other out making money. If one mom gets busy, she is able to trade babysitting services with a neighbor. Success stories can be shared and by having work at home moms help other work at home moms, this leads to a higher income level for all.


    Star Tattoo Ideas From Ancient To Space Age


    Stars. The ancient peoples of the Earth first worshiped them, and assigned them the power to direct the fate of each human being. Shakespeare’s Cassius laments, “The fault, dear Brutus, is not in the stars, but in ourselves.” The late Carl Sagan, in describing the physical connectedness of human being to the rest of the universe, said, “We are all made of star stuff,” and in those seven words summed up the mystery of where we came from and where we are going. The stars were intimately connected with the development of human civilization, first because they enabled early farmers to judge the passage of the seasons and know when to plant or harvest their crops. The patterns in the night sky would change as the Earth rotated, and the people above the equator knew that when Orion was completely visible, winter was on the way. The stars, and especially Polaris, or the North Star, also made seafaring navigation possible. Ancient sailors would be able to get a fix on their locations simply by seeing how high the North Star was above the horizon. Without the stars to steer by, the European’s arrival in the New World might have been delayed until the aviation era! Stars shine and twinkle, and the star closest to us, our Sun, provides the light and warmth which make the Earth the life giving miraculous planet it is. The sun, and all stars, are huge nuclear furnaces with unimaginably intense atomic reactions taking place at their cores which result in heat and light. The simple truth is that stars have been essential to human survival from the time of the Garden of Eden, and are so loaded with beautiful symbolic meaning that there are some terrific star tattoo ideas. Some star tattoo ideas for astrology and astronomy buffs are to have an astrological sign tattooed against a galaxy of colored stars; or a miniature solar system with the central Sun being circled by the planets. “Shooting stars” while they are not actually stars but meteors which burn up when they enter the Earth’s atmosphere, make star tattoo ideas. Shooting star tattoo ideas can vary from having a single star with a tail to several stars, as in a meteor shower. And the stars themselves can be different, because the number of points a star design has will change its meaning. Or the star could actually be a sunburst, and the tail could be a made of a few simple lines or a fully developed flame. How about a rocketship blasting off into your own galaxy of shooting stars? Or a shooting star trailing your name? Other star tattoo ideas can be taken from the history of nautical navigation. The nautical star tattoo was a seafarer’s way of protecting himself at sea and ensuring that he would find his way home. It has since been adopted by military personnel, and for other people it simply represents the desire for a safe passage through life. Tthe number of points a star has can be the inspiration for star tattoos ideas; the four pointed star is a symbol of the Star of Bethlehem. The “star fish”, or five pointed star, is also called a Pentagram, and has a variety of meanings. It meant health to the ancient Greeks, an inverted Pentagram is a symbol of devil worship. The six pointed star is, of course, the Star of David, and the seven pointed star is a symbol of luck. Star tattoo ides using a seven pointed star can include the paraphernalia of gambling, for “lucky sevens.” And if you are involved with law enforcement, you’ll know seven pointed stars are common as badges. Count the stars if you can, and you’ll have an idea of how many star tattoo ideas are waiting, if you’ll only turn your imagination loose!




    HOW TO GET FREE RADIO ADVERTISEMENT The greatest expense you're going to incur in conducting a successful business is advertising. You have to advertise. Your business cannot grow and flourish unless you advertise. Advertising is the "life blood" of any profitable business. And regardless of where or how your advertise, it's going to cost you in some form or another. Every successful business is built upon, and continues to thrive, primarily, on good advertising. The top companies in the world allocate millions of dollars annually to their advertising budget. of course, when starting from a garage, basement or kitchen table, you can't quite match their advertising efforts at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. And that's through "P. I" Advertising. "P. I." stands for per inquiry. This kind of advertising most generally associated with broadcasting, where you pay only for the responses you get to your advertising message. It's very popular somewhat akin to bartering and is used by many more advertisers than most people realize. The advantages of PI Advertising are all in favor of the advertiser because with this kind of an advertising arrangement, you can pay only for the results the advertising produces. To get in on this "free" advertising, start with a loose leaf notebook, and about 100 sheets of filler paper. Next, either visit your public library and start poring through the Broadcast Yearbook on radio stations in the U. S., or Standard Rate and Data Services Directory on Spot Radio. Both these publications will give you just about all the information you could ever want about licensed stations. An easier way might be to call or visit one of your local radio stations, and ask to borrow (and take home with you) their current copy of either of these volumes. To purchase them outright will cost $50 to $75. Once you have a copy of either of these publications, select the state or states you want to work first. It's generally best to begin in your own state and work outward from there. If you have a moneymaking manual, you might want to start first with those states reporting the most unemployment. Use some old fashioned common sense. Who are the people most likely to be interested in your offer, and where are the largest concentrations of these people? You wouldn't attempt to sell windshield de ice canisters in Florida, or suntan lotion in Minnesota during the winter months, would you? At any rate, once you've got your beginning "target" area decided upon, go through the radio listings for the cities and towns in that area, and jot down in your notebook the names of general mangers, the station call letters, and addresses. be sure to list the telephone numbers as well. On the first try, list only one radio station per city. Pick out the station people most interested in your product would be listening to. This can be determined by the programming description contained within the date block about the station in the Broadcasting Yearbook or the SRDS Directory. The first contact should be in the way of introducing yourself, and inquiring if they would consider a PI Advertising campaign. You tell the station manger that you have a product you feel will sell very well in his market, and would like to test it before going ahead with a paid advertising program. You must quickly point out that your product sells for, say $5, and that during this test, you would allow him 50% of that for each response his station pulls for you. Explain that you handle everything for him: the writing of the commercials, all accounting and bookkeeping, plus any refunds or complaints that come in. In other words all he has to do is schedule your commercials on his log, and give them his "best shot." When the responses come in, he counts them, and forwards them on to you for fulfillment. You make out a check for payment to him, and everybody is happy. If you've contacted him by phone, and he agrees to look over your material, tell him thank you and promise to get a complete "package" in the mail to him immediately. Then do just that. Write a short cover letter, place it on top of your "ready to go" PI Advertising Package, and get it in the mail to him without delay. If you're turned down, and he is not interested in "taking on" any PI Advertising, just tell him thanks, make a notation in your notebook by his name, and go to your next call. Contacting these people by phone is by far the quickest, least expensive and most productive method of "exploring" for those stations willing to consider your PI proposal. In some cases though, circumstances will deem it to be less expensive to make this initial contact by letter or postcard. In that case, simply address you card or letter to the person you are trying to contact. Your letter should be positive in tone, straight forward and complete. Present all the details in logical order on one page, perfectly typed on letterhead paper, and sent in a letterhead envelope. (Rubber stamped letterheads just won't get past a first glance.) Ideally, you should include a self addressed and stamped postcard with spaces for positive or negative check marks in answer to your questions: Will you or won't you over my material and consider a mutually profitable "Per Inquiry" advertising campaign on your station? Once you have an agreement from your contact at the radio station that they will look over your materials and give serious consideration for a PI program, move quickly, getting your cover letter and package off by First Class mail, perhaps even Special Delivery. What this means is at the same time you organize your "radio station notebook," you'll also want to organize your advertising package. Have it all put together and ready to mail just as soon as you have a positive response. Don't allow time for that interest in your program to cool down. You'll need a follow up letter. Write one to fit all situations; have 250 copies printed, and then when you're ready to send out a package, all you'll have to do is fill in the business salutation and sign it. If you spoke of different arrangements or a specific matter was discussed in your initial contact, however, type a different letter incorporating comments or answers to the points discussed. This personal touch won't take long, and could pay dividends! You'll also need at least to thirty second commercials and two sixty second commercials. You could write these up, and have 250 copies printed and organized as a part of your PI Advertising Package. You should also have some sort of advertising contract written up, detailing everything about your program, and how everything is to be handled; how and when payment to the radio station is to be made, plus special paragraphs relative to refunds, complaints, and liabilities. All this can be very quickly written up and printed in lots of 250 or more on carbonless multi part snap out business forms. Finally, you should include a self addressed and stamped postcard the radio station can use to let you know that they are going to use your PI Advertising program, when they will start running your commercials on the air, and how often, during which time periods. Again, you simply type out the wording in the form you want to use on these "reply postcards, and have copies printed for your use in these mailings. To review this program: Your first step is the initial contact after searching through the SRDS or Broadcasting Yearbook. Actual contact with the stations is by phone or mail. When turned down, simply say thanks, and go to the nest station on the list. For those who want to know more about your proposal, you immediately get a PI Advertising Package off to them via the fastest way possible. Don't let the interest wane. Your Advertising Package should contain the following: 1. Cover letter 2. Sample brochure, product literature 3. Thirty second and sixty second commercials 4. PI Advertising Contract 5. Self addressed, stamped postcard for station acknowledgement and acceptance of your program. Before you ask why you need an acknowledgement postcard when you have already given them a contact, remember that everything about business changes from day to day conditions change, people get busy, and other things come up. the station manager may sign a contract with your advertising to begin the 1st of March. The contract is signed on the 1st of January, but when March 1 rolls around, he may have forgotten, been replaced, or even decided against running your program. A lot of paper seemingly "covering all the minute details" can be very impressive to many radio station managers, and convince them that your company is a good one to do business with. Let's say that right now you're impatient to get started with your own PI Advertising campaign. Before you "jump off the deep end," remember this: Radio station people are just as professional and dedicated as anyone else in business even more so in some instances so be sure you have a product or service that lends itself well to selling via radio inquiry system. Anything can be sold, and sold easily with any method you decide upon, providing you present it from the right angle. "hello out there! Who wants to buy a mailing list for 10 cents a thousand names?" wouldn't even be allowed on the air. However, if you have the addresses of the top 100 movie stars, and you put together an idea enabling the people to write to them direct, you might have a winner, and sell a lot of mailing lists of the stars. At the bottom line, a lot is riding on the content of your commercial the benefits you suggest to the listener, and how easy it is for him to enjoy those benefits. For instance, if you have a new book on how to find jobs when there aren't any jobs: You want to talk to people who are desperately searching for employment. You have to appeal to them in words that not only "perk up" their ears, but cause them to feel that whatever it is that you're offering will solve their problems. It's the product, and in writing of the advertising message about that product are going to bring in those responses. Radio station managers are sales people, and sales people the world over will be sold on your idea if you put your selling package together properly. And if the responses come in your first offer, you have set yourself up for an entire series of successes. Success has a "ripple effect," but you have to start on that first one. We wish you success!


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