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    7.1 of 10 on the basis of 1539 Review.
     

     

     

     

     

     

         
     
    Rust Bullet Scientifically Proven Technology

     

    Welcome to RustBullet. com here we will present to you the world’s most superior rust prevention material, Rust Bullet. We carried out technical comparison testing against the six main ingredients that most all rust prevention products contain using certified autonomous laboratories in line with the standards of the American Society for Testing and Materials (ASTM) and hence the conclusion. Rust Bullet offers exceptional abrasion resistance and is nearly impossible to scratch, making it excellent for suspension components, and being a one step two application product, it is simple to use. Rust Bullet is a hassle free one step process and offers you trouble free application. Unlike other products, little or no preparation is required to prepare the metal surface. Rust Bullet can even be applied on a rusty metal surface that is cleaned with just soap and water due to Rust Bullet’s superior adhesion characteristics. Rust Bullet leaves you a permanent impression of its rust killing abilities. Be it spring summer or fall winter, this rust corrosion prevention material provides tough weather resistance in all climates even in salt water. Owing to advanced engineering these quality top coats remain an option to you and not a compulsion. Apply Rust Bullet on metal roofs, use it as a concrete coating for strength and durability or use the indoor clear Rust Bullet as a protective floor coating, it is not labor intensive and does not contain zinc, chromates, acids and any heavy metals. As a result of which Rust Bullet is user friendly and requires very little maintenance. To prove our supremacy we started a program to test Rust Bullet in different environmental conditions. A series of top class tests were conducted at National Testing Standards, Inc. These tests facilitated a majority of adverse environments, from hot to cold and humid to dry the tests where compared with other market leaders in this category and the unbiased results showed Rust Bullet had won the race by a mile making it the best rust corrosion prevention product available on the international market place. In pursuit of further excellence we conducted the same ordeals at Q Labs Weathering Research Center performing identical tests. We selected Q Labs Weathering Research Center because it manufactures and provides test panels and many of the weather testing apparatus used around the globe to date. Our superiority in this environment was predictable this time too. Today, Rust Bullet is a world leader in rust corrosion prevention. Our scientifically patented technology makes us the choice of success.



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    Prepaid Credit Cards Credit Cards For Bad Credit

     

    A good credit history is an important part of survival in today's world. Your credit history can affect getting an apartment, a home loan, car loan, insurance, and even a job. Yes they do look at your credit history whenever you apply for any of the above. It's about responsibility and trust. But wait a minute. Life isn't always smooth sailing. Often times there are bumps in the road and these bumps can effect your credit. Illness and unemployment don't always wait for the right moment to happen in our lives. They can often take a huge toll on families, not only emotionally but financially as well. Just like it is important to have good credit, it's almost impossible today to get by without some sort of credit card. The financial institutions realize this and that's why they offer credit cards for people with bad credit. There are secured and unsecured credit card offers available. Some people may want the unsecured credit card. They should be aware, however, that if they're not one to pay off the balance in full each month, there's a hefty interest rate on those cards. The financial institution is taking a risk because of your poor credit history, no matter what the reason. An alternate solution is to get a prepaid credit card. This is where you deposit the funds before you use the card, which is why they call this a secured credit card. It works just like a credit card and can be used the same way as a regular card, anywhere they accept that type of credit card. Your funds are also available at any ATM. Prepaid credit cards aren't just for people with bad credit, however. Some people don't want to pay later as with regular credit cards. They want to pay as they go. That's where the prepaid credit card comes in for the regular consumer. The advantage of a prepaid credit card is you don't need to carry a lot of cash. You can also use the card online just like any other credit card. Last but not least, you can control your spending as you are limited to the amount on deposit. Prepaid credit cards are advantageous in more ways than one. They look like a regular credit card. They are accepted just like a regular credit card. But the difference is, you’re in control of your own finances.



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    My First Bad Beat

     

    Anyone who has ever played poker for any amount of time knows how fickle Lady Luck can be. You peek at your cards, try not to give any sign of the incredible joy you feel washing over you like wave after wave of the ocean. Straight faced, or with as much of one as you can manage, you set your trap. We all know how this story ends . . . with you staring in utter disbelief. How could everything go so horribly wrong? How could every trap be set, every card played? Enter every bad poker playing clichй, every scene in any movie ever taking place in a bar after losing the big hand. As an avid poker player (draw, stud, hi low, Omaha, hold ‘em, Caribbean—you name it, I have played it) I have played tens of thousands of hands and have had my shares of the highs, and the lows. Since poker player is usually synonymous with “glutton for punishment” and “repeatedly punched in the gut” it should come as no surprise that the bad beats stay with us more than the highs. How many pocket aces hands do you clearly remember? Now, how many of those hands were when your pocket aces got beat on the river? Check, and check mate. We carry our bad beat stories around, and I am no exception. One of my favorite bad beat stories to share with fellow players while swapping the sob stories stayed with me because it was a bad beat that did two things. That bad beat kept me from my first $100 day (this was back when I only played small kitchen games or one dollar on line tables), and it left a sour note on a day that was otherwise a breakthrough in my game. My nemesis of that day was one of my best friends, Tom “Lucky Draw” Shover. We were heads up in an all or nothing table game for $50, which was a great pot for a college student scrounging to get the $5 entry fee each week. He bet heavy before the flop, and somehow I knew, for the first time in my poker playing career, I knew what his cards were. He was holding the Q K of clubs. I had a pair of twos. Usually I would not play such a pair, but in heads up, and knowing his cards, I called. The flop came down Q Q 2. Ever try to keep a straight face? He hit his hand huge, and I had him trapped. I decided to push all in quickly, to make it look like a bluff. Tom looked at me like I was insane, and then called. Sure enough, he held the Q K of clubs, and I had the full house. The glory of victory, the stunned look on his face, the king on the turn. Yes, the king on the turn. Just like that, I was down to one out in the entire deck, and it didn’t come. The biggest breakthrough of my young career ended with a bust, once again proving that Tom’s nickname was very well deserved, and that $100 day, that early benchmark, would have to wait another day.



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    The Secret To Making More Money

     

    Do you feel like every dime you make gets sucked into a black hole to pay bills and leaves you asking yourself, “Where did all the money go?” Want to know an age old secret? You have to make the money before you can spend it! How do you do that? It’s called INCOME PLANNING. Here are some steps you can do every week to make more money. RESEARCH YOUR MARKET – First, find out what products or services your customers want and then provide that. One way to find out what they want is to look over your sales receipts, and find out what product is selling the best. Ask the customers 1) why they bought the item, and 2) what they expected it to do for them. Now use what they said in your advertising to promote that product. PROMOTE TO YOUR MARKET – There is an art to promoting something so that it will be responded to by your customers. Promotion does not necessarily mean offering a discount. It’s more important to find out why a customer wants or needs what you have to offer, and what they will base their buying decision on. Price may not be as important as fast delivery and dependable service. Find inexpensive, but effective ways to promote. Collect business cards from potential customers, and send them a personal letter letting them know how your products/services can benefit them. It is one of the least expensive, most personal promotional actions you can do. A series of postcards mailed at regular intervals to current and potential customers can also be very effective. Another great way to get new business is to ask your satisfied customers for referrals. You can make it fun for your customers to participate by creating a referral game they can play, where they get something in return for a certain number of referrals who buy. Let your customers help you out. They really do want you to do well in your business. SELL AND DELIVER Selling is easier when you are genuinely interested in your customers and want to help them. ASK your customers what they need and want. Then it becomes much easier to sell them that product or service. For example, a family of 4 who wants a van to cart the kids and their equipment around to sports activities is going to walk off in disgust if the salesperson is showing them 2 door sports models, despite the fact that the sports car is a good deal. Once you’ve sold the product or service, fast, courteous, professional delivery is key to customer satisfaction. This is especially important if you are in a service business. Delivering what you promised, when you promised it, can mean repeat business and referrals for new business. PREVENT THE WASTE OF RESOURCES For every dollar you agree to spend in your business, ask how it is going to bring $5 or more worth of income back into your business. Carve out a percentage of the income every week to fund a promotional budget and then figure out the most effective ways to reach your customers within the budget. It is no laughing matter when the income you worked hard to earn gets wasted on things that do not give you a return on your investment. REPEAT SUCCESSFUL PROMOTIONAL ACTIONS – Look back at when you were last making the most sales. Find out what your successful actions were at the time and do those actions again. Focus your time, energy, and creative thinking power on planning how to get the money in. That gets the CASH FLOWing in the right direction and puts your attention back on servicing your customers and you will enjoy your business even more.



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    Shared Ownership Mortgages

     

    Introduction: Shared ownership mortgages were formed to help people buy the property of their own, when they cannot afford to buy full property at a time. The share of property is usually 50%, but may also be 25% or 75%, and is purchased from housing associations. Thus you own a certain shares of property and pay rent on the remaining part of the property. You will not be asked to share the property with someone else and may mortgages and rent for the property. Demands for shared properties are growing continuously and there are limited vacant properties and even if you meet the criteria for shared ownership, you may be asked to wait for some time. Once you have become a shared owner, you are bound to pay all utility bills and taxes and your responsibilities include that of a full owner. Most of the housing associations provide you the opportunity to purchase share and become a full owner as and when you can afford to buy the shares. Social Landlords: Social landlords are non profit organizations such as housing associations or housing societies. These social landlords provide home for rent and sale to those people, who cannot afford to buy. Shared Ownership Lease: If you buy a property as a shared owner, you enter into a contract with the social landlord. The contract is a legal document, which provides you a lease usually for 99 years. You occupy the house and your responsibilities include that of a full house owner. Social landlord further provides you the opportunity to purchase full shares as per the certain clause provided in the contract. As it involves legal documentation, you are advised to legal help before entering into contract. Houses offered for shared ownership: Renovated houses and flats are generally offered for shared ownership. Sometimes a few new houses may also be offered. Prices of these houses or flats are generally below than the prices of properties available sale in the market in the same area. Shared Ownership Mortgages: The amount of share, you purchased for a shared ownership is mortgaged, which you will have to arrange and the rent for remaining part of the house will be deposited with the social landlords. Mortgage Selection: Before selecting any of the mortgage option, you should see your financial health and repayment capabilities. You will also have to pay service charges, charges for utilities, and other taxes. On the basis of all your financial capabilities, you should select a share 25%, 50% or 75% of the property. The benefit of higher share will allow to pay less rent for the remaining part of the property. The common part of mortgage includes fixed rate mortgage and adjustable rate mortgage. In fixed rate mortgage, the interest rate remains same for throughout the mortgage periods. Some mortgage may be as high as for 30 years and some may be lower periods. The benefits of fixed types of mortgage are that you can plan in advance the amount to be paid. In adjustable rate mortgage, interest rate generally starts lower than the fixed rate mortgage and may vary once or twice during the year as these rates are linked to a financial index. Depending on financial index (Treasury Security Index for United States) the rates may be either low or high. As the initial amount in these rates is always lower than the fixed rate mortgages, a more mortgage loan can be secured for the same burden.



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    Common Mistakes Made With Online Stock Trading

     

    Stock trading can be a very complex venture, and there are several mistakes that are made by first time traders. By identifying these mistakes, you can be careful to avoid them and save a significant amount of money in losses as well. One of the most common mistakes is to think of online stock trading as simply jumping in and buying and selling stocks and stock options. This is very untrue, and this mistake can be very costly for traders who do not know any better. The buying and selling of stocks is only half of the stock trading game. The other half is finding and tracking the stocks, as well as investigating the companies and charting the stocks. Online stock trading requires an efficient use of your time and information available to quickly evaluate the situation and make important financial stock trading decisions. A mistake that is frequently made by stock traders is a failure to identify a trading concept which you will use to build your trading system. This trading system will help you determine which stocks to purchase and add to your portfolio. A good stock screener program should be used whether you are using technical or fundamental analysis, to help identify stocks that you should add to your collection. Not doing practice trades and learning about market analysis tools are common mistakes that are made by beginner traders. Practice trading will allow you to be comfortable trading stocks on the market, and give you a chance to learn from your mistakes before you start risking your capital. Learning how to use market analysis tools will also prepare you for analyzing the market to help minimize your risks and maximize your profit potential. By understanding some of the more common mistakes that are made by traders in the beginning, you can avoid these mistakes and not have financial losses because of them. Make sure that you investigate various stocks and companies before deciding on ones to purchase or trade. Identify trading concepts and use them to build your unique trading system. Finding the right stocks to trade is an important aspect to being a successful online stock trader, and using market analysis tools to help you find the stocks to trade in is very important. Being an online stock trader can be a financial risk, and money is made and lost in the millions on a daily basis by online stock trading. Copyright © 2007 Joel Teo. All rights reserved.



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    3708

     

    HOW TO WRITE "ORDER PULLING" ADS The most important aspect of any business is selling the product or service. Without sales, no business can exist for very long. All sales begin with some form of advertising. To build sales, this advertising must be seen or heard by potential buyers, and cause them to react to the advertising in some way. The credit for the success, or the blame for the failure of almost all ads, reverts back to the ad itself. Generally, the "ad writer" wants the prospect to do one of the following: Visit the store to see and judge the product for himself, or immediately write a check and send for the merchandise being advertised. Phone for an appointment to hear the full sales presentation, or write for futher information which amounts to the same thing. The bottom line in any ad is quite simple: To make the reader buy the product or service. Any ad that causes the reader to only pause in his thinking, to just admire the product, or to simply believe what is written about the product is not doing it's job completely. The "ad writer" must know exactly what he wants his reader to do, and any ad that does not elicit the desired action is an absolute waste of time and money. In order to elicit the desired action from the prospect, all ads are written according to a simple "master formula" which is: 1) Attract the ATTENTION of your prospect 2) INTEREST your prospect in the product 3) Cause your prospect to DESIRE the product 4) Demand ACTION from the prospect Never forget the basic rule of advertising copywriting; If the ad is not read, it won't stimulate any sales, if it is not seen, it cannot be read; and if it does not command or grab the attention of the reader, it will not be seen! Most successful advertising copywriters know these fundamentals backwards and forwards. Whether you know them already or you're just now being exposed to them, your knowledge and practice of these fundamentals will determine the extent of your success as an advertising copywriter. CLASSIFIED ADS: Classified ads are the ads from which all successful businesses are started. These small, relatively inexpensive ads, give the beginner an opportunity to advertise his product or service without losing his shirt if the ad doesn't pull or the people don't break his door down with demand for his product. Classified ads are written according to all the advertising rules. What is said in a classified ad is the same that is said in an larger, more elaborate type of ad, expecting in condensed form. To start learning how to write good classified ads, clip ten classified ads from ten different mail order type publications ads that you think are pretty good. Paste each of these ads onto a separate sheet of paper. Analyze each of these ads; How has the writer attracted your attention what about the ads keeps your interest are you stimulated to want to know more about the product being advertised and finally, what action must you take? Are all of these points covered in the ad? How strongly are you "turned on" by each of these ads? Rate these ads on a scale form one to ten, with ten being the best according to the formula I've given you. Now, just for practice, without, clipping the ads, do the same thing with ten different ads from Sears, Wards, or The Penny's catalog. In fact, every ad you see from now on, quickly analyze it, and rate it somewhere on your scale. If you'll practice this exercise on a regular basis, you'll soon be able to quickly recognize the "Power Points" of any ad you see, and know within your own mind whether an ad is good, bad, or otherwise, and what makes it so. Practice for an hour each day, write the ads you've rated 8, 9, and 10 exactly as they have been written. This will give you the "feel" of the fundamentals and style necessary in writing classified ads. Your next project will be to pick out what you consider to be the ten 'worst' ads you can find in the classified section. Clip these out and paste them onto a sheet of paper so you can work with them. Read these ads over a couple of times, and then beside each of them, write a short comment why you think it is bad; Lost in the crowd, doesn't attract attention doesn't hold the readers interest nothing special to make the reader want to own the product no demand for action. You probably already know what is coming next, and that is right. Break out those pencils, erasers and scratch paper and start rewriting these ads to include the missing elements. Each day for the next month, practice writing the ten best ads for an hour, just the way the were originally written. Pick out the ten worst ads, analyze those ads, and then practice rewriting those until they measure up to doing the job they were intended to do. Once you're satisfied that the ads you've rewritten are perfect, go back into each ad and cross out the words that can be eliminated without detracting from the ad. Classified ads are almost always "finalized" in the style of a telegram. EXAMPLE; I'll arrive at 2 o'clock tomorrow afternoon, the 15th. Meet me at Sardi's. All my love, Jim. EDITED FOR SENDING; Arrive at 2 pm 15th Sardi's. Love, Jim. CLASSIFIED AD; Save on your food bills! Reduced prices on every shelf in the store! Stock up now while supplies are complete! Come in today, Jerrys' Family Supermarket! EDITED FOR PUBLICATION; Save on Food! Everything bargain priced! Limited supplies! Hurry! Jerry's Markets! It takes dedicated and regular practice, but you can do it. Simply recognize and understand the basic formula practice reading and writing the good ones and rewriting the bad ones to make them better. Practice, and keep at ie, over and over, every day until the formula, the idea, and the feel of this kind of ad writing becomes second nature to you. This is the ONLY WAY to gain expertise writing good classified ads. DISPLAY ADVERTISEMENTS A display or space ad differs from a classified ad because it has headline, layout, and because the style is not telegraphic. However, the fundamentals of writing the display ad or space are exactly the same as for a classified ad. The basic difference is that you have more room in which to emphasize the "master formula". Most successful copywriters rate the headline and/or the lead sentence of an ad as the most important part of the ad, in reality, you should do the same. After all, when your ad is surrounded by hundreds of other ads, and information or entertainment, what makes you thing anyone is going to see your particular ad? The truth is, they're not going to see your ad unless you can "grab" their attention and entice them to real all of what your have to say. Your headline, or lead sentence when no headline is used, has to make it MORE DIFFICULT for your prospect to ignore, or pass over, than to stop and read your ad. If you don't capture the attention of your reader with your headline, anything beyond is useless effort and wasted money. Successful advertising headlines in classified ads, your first three to five words serve as your headline are written as promises, either implied or direct. The former promises to show you how to save money, make money, or attain a desired goal. The latter is a warning against something undesireable. Example OF A PROMISE; Are You Ready To Become A Millionaire In Just 18 Months? EXAMPLE OF A WARNING; Do You Make These Mistakes In English? In both examples. I have posed a question as the headline. Headlines that ask a question seem to attract the reader's attention almost as surely as a moth is drawn to a flame. Once he has seen the question, he just can't seem to keep himself from reading the rest of the ad to find out the answer. The best headline questions are those that challenge the reader; that involve his self esteem, and do not allow him to dismiss you question with a simple yes or no. You'll be the envy of your friends is another kind of "reader appeal" to incorporate into your headline whenever appropriate. The appeal has to do with basic psychology; everyone wants to be well thought of and consequently, will read into the body of your ad and find out how he can gain the respect and accolades of his friends. Where ever and whenever possible, use colloquialisms or words that are usually found in advertisements. The idea is to shock or shake the reade out of his reverie and cause him to take notice of your ad. Most of the headlines you see today in and day out, have a certain sameness with just the words rearranged. The reader may see these headlines with his eyes, but his brain fails to focus on any of them because there is nothing different or out of the ordinary to arrest his attention. Example OF COLLOQUIALISM; Are You Developing A POT BELLY? Another attention grabber kind of headline is the comparative price headline; Three For only $3, Regularly $3 Each! Still another of the "tried and proven" kind of headlines is the specific question; Do You Suffer From These Symptoms. And of course, if you offer a strong guarantee, you should say so in your headline; Your Money Refunded, If You Don't Make $100,000 Your First Year. How To headlines have a very strong basic appeal, but in some instances, they are better used as book titles than advertising headlines. Who else wants in on the finer things which your product or service presumably offers is another approach with a strong reader appeal. The psychology here being the need of everyone to belong to a group complete with status and prestige motivations. Whenever, and as often as you can possibly work it in, you should use the word "you" in your headline, and throughout your copy. After all, your ad should be directed to "one" person, and the person reading your ad wants to feel that you're talking to him personally, not everyone who lives on his street. Personalize, and be specific! You can throw the teachings of your English teachers out the window, and the rules of "third person, singular" or whatever else tends to inhibit your writing. Whenever you sit down to write advertising copy intended to pull the orders sell the product you should picture yourself in a one on one situation and "talk" to your reader just as if you are sitting across from him at your dining room table. Say what you mean, and sell HIM on the product your offering. Be specific and ask him if these are the things that bother him are these the things he wants and he is the one you want to buy the product... The layout you devise for your ad, or the frame you build around it, should also command attention. either make it so spectacular that it stands out like a lobster at a chili dinner, or so uncommonly simple that it catches the reader's eye because of its very simplicity. It's also important that you don't get cute with a lot of unrelated graphics and artwork. Your ad should convey th feeling of excitement and movement, but should not tire the eyes or disrupt the flow the message you are trying to present. Any graphics or artwork you use should be relevant to your product, its use and/ or the copy you've written about it. Graphics should not be used as artistic touches, or to create an atmosphere. Any illustrates with your ad should compliment the selling of your product, and prove or substantiate specific points in your copy. Once you have your reader's attention, the only way you're going to keep it, is by quickly and emphatically telling him what your product will do for him. Your potential buyer doesn't care in the least how long it's taken you to produce the product, how long you have been in business, nor how many years you have spent learning your craft. He wants to know specifically how he's going to benefit from the purchase of your product. Generally, his wants will fall into one of the following categories: Better health, more comfort, more money, more leisure time, more popularity, greater beauty, success and/or security. Even though you have your reader's attention, you must follow through with an ennumeration of the benefits he can gain. In essence, you must reiterate the advantages, comfort and happiness he will enjoy as you have implied in your headline. Mentally picture your prospect determine his wants and emotional needs put yourself in his shoes, and ask yourself: If I were reading this ad, what are the things that would appeal to me? write your copy to appeal to your reader's wants and emotional needs/ego cravings. Remember, it's not the "safety features" that have sold cars for the past 50 years nor has it been the need of transportation it has been, and almost certainly always will be the advertising writer's recognition of the people's wants and emotional needs/ego cravings. Visualize your prospect, recognize what he wants: and satisfy them. Writing good advertising copy is nothing more or less than knowing "who" your buyers are; recognizing what he wants; and telling him how your product will fulfill each of those wants. Remember this because it's one of the "vitally important" keys to writing advertising copy that does the job you intend for it to do. The "desire" portion of your ad is where you present the facts of your product; create and justify your prospect's conviction, and cause him to demand "a piece of the action" for himself. It's vitally necessary that you present "proven facts" about your product because survey results show that at least 80% of the people reading your ad especially those reading it for the first time will tend to question its authenticity. So, the more facts you can present in the ad, the more credible your offer. As you write this part of your ad, always remember that the more facts about the product you present, the more product you'll sell. People want facts as reason, and/or excuses for buying a product to justify to themselves and others, that they haven't been "taken" by a slick copywriter. It's like the girl who wants to marry the guy her father calls a "no good bum". Her heart her emotions tell her yes, but she needs facts to nullify the seed od doubt lingering in her mind to rationalize her decision to go on with the wedding. In other words, the "desire" portion of your ad has to build belief and credibility in mind of your prospect. It has to assure him of his good judgement in the final decision to buy furnish evidence of the benefits you've promised and afford him a "safety net" in case anyone should question his decision to buy. People tend to believe the things that appeal to their individual desires, fears and other emotions. Once you've established a belief in this manner, logic and reasoning are used to support it. People believe what they "want to believe. Your reader "wants" to believe your ad if he has read through this far it's up to you to support his initial desire. Study your product and everything about it visualize the wants of your prospective buyers dig up the facts, and you'll almost always find plenty of facts to support the buyer's reason for buying. Here is where you use the results of tests conducted, growing sales figures to prove increasing popularity, and "user" testimonials or endorsements. It's also important that you present these facts test results, sales figures and/or testimonials from the consumer point of view, and not that of the manufacturer. Before you end this portion of your ad and get into you demand for action, summarize everything you've presented thus far. Draw a mental picture for your potential buyer. Let him image owning the product. Induce him to visualize all the benefits you've promised. Give him the keys to seeing himself richer, enjoying luxury, having time to do whatever he'd like to do, and with all of his dreams fulfilled. This can be handled in one or two sentences, or spelled out in a paragraph or more, but it's the absolute ingredient you must include prior to closing the sale. Study all the sales presentations you've ever heard look at every winning ad this is the element included in all of them that actually makes the sale for you. remember it, use it, and don't try to sell anything without it. As Victor Schwab puts so succinctly in his best selling book, How To Write a Good Advertisement: Every one of the fundamentals in the "master formula" is necessary. Those people who are "easy" to sell may perhaps be sold even if some of these factors are left out, but it's wiser to plan advertisement so that it will have a powerful impact upon those who are the "hardest" to sell. For, unlike face to face selling, we cannot in printed advertising come to a "trail close" in our sales talk in order to see if those who are easier to sell will welcome the dotted line without further persuasion. We must assume that we are talking to the hardest ones and that the more thoroughly our copy sells both the hard and the easy, the better chance we have against the competition for the consumer's dollar and also the less dependent we will be upon the usual completely ineffective follow through on our advertising effort which later takes place at the sales counter itself. ASK FOR ACTION! DEMAND THE MONEY! Lots of ads are beautiful, almost perfectly written, and quite convincing yet they fail to ask for or demand action from the reader. If you want the reader to have your product, then tell him so and demand that he send his money now. Unless you enjoy entertaining your prospects with your beautiful writing skills, always demand that he complete the sale now, by taking action now by calling a telephone number and ordering, or by writing his check and rushing it to the post office. Once you've got him on the hook, land him! Don't let him get away! Probably, one of the most common and best methods of moving the reader to act now, is written in some of the following: All of this can be yours! You can start enjoying this new way of life immediately, simply by sending a check for $xx! don't put it off, then later wish you had gotten in on the ground floor! Make out that check now, and be IN on the ground floor! Act now, and as an "early bird" buyer, we'll include a big bonus package absolutely free, simply for acting immediately! You win all the way! We take all the risk! If you're not satisfied simply return the product and we'll quickly refund your money! Do it now! Get that check on its way to us today, and receive the big bonus package! After next week, we won't be able to include the bonus as a part of this fantastic deal, so act now! The sooner you act, the more you win! Offering a reward of some kind will almost always stimulate the prospect to take action. However, in mentioning the reward or bonus, be very careful that you don't end up receiving primarily requests for the bonus with mountains of request for refunds on the product to follow. The bonus should be mentioned only casually if you're asking for product orders; and with lots of fanfare only when you're seeking inquiries. Too often the copywriter, in his enthusiasm to pull in a record number of responses, confuse the reader by "forgetting about the product" and devoting his entire space allotted for the "demand for action" to sending for the bonus. Any reward offered should be closely related to the product, and a bonus offered only for immediate action on the part of the potential buyer. Specify a time limit. Tell your prospect that he must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdraw of your offer. This is always a good hook to get action. Any kind of guarantee you offer always helps to produce action from the prospect. And the more liberal you can make your guarantee, the more product orders you'll receive. Be sure you state the guarantee clearly and simply. Make it so easy to understand that even a child would not misinterpret what you're saying. The action you want your prospect to take should be easy clearly stated and devoid of any complicated procedural steps on his part, or numerous directions for him to follow. Picture your prospect, very comfortable in his favorite easy chair, idly flipping thru a magazine while "half watching" tv. He notices your ad, reads thru it, and he is sold on your product. Now what does he do? Remember, he is very comfortable you've "grabbed" his attention, sparked his interest, painted a picture of him enjoying a new kind of satisfaction, and he is ready to buy... Anything and everything you ask or cause him to do is going to disrupt this aura of comfort and contentment. Whatever he must do had better be simple, quick and easy! Tell him without any ifs, ands or buts, what to do fill out the coupon, include your check for the full amount, and send it in to us today! Make it as easy for him as you possibly can simple and direct. And by all means, make sure your address is on the order form he is supposed to complete and mail in to you your name and address on the order form, as well as just above it. People sometimes fill out the coupon, tear it off, seal it in an envelope and don't know where to send it. The easier you make it for him to respond, the more responses you'll get! There you have it, a complete short course on how to write ads that will pull more orders for you sell more of your product for you. It's important to learn "why" ads are written as they are to understand and use, the "master formula" in your own ad writing endeavors. By conscientiously studying good advertising copy, and practice in writing ads of your own, now that you have the knowledge and understand what makes advertising copy work, you should be able to quickly develop your copywriting abilities to produce order pulling ads for your own products. Even so, and once you do become proficient in writing ads for your own products, you must never stop "noticing" how ads are written, designed and put together by other people. To stop learning would be comparable to shutting yourself off from the rest of the world. The best ad writers are people with the world in which they live. Everytime they see a good ad, they clip it out and save it. Regularly, they pull out these files of good ads and study them, always analyzing what makes them good, and why they work. there is no school in the country that can give you the same kind of education and expertise so necessary in the field of ad writing. You must keep yourself up to date, aware of, and in the know about the other guy his innovations, style changes, and the methods he is using to sell his product. On the job training study and practice that's what it takes and if you've got that burning ambition to succeed, you can do it too! QUESTIONS & ANSWERS 1) WHAT IS THE MOST PROFITABLE WAY TO USE CLASSIFIEDS... Classifieds are best used to build your mailing list of qualified prospects. Use classifieds to offer a free catalog, booklet or report relative to your product line. 2) WHAT CAN YOU SELL "DIRECTLY" FROM CLASSIFIEDS... Generally, anything and everything, so long as it doesn't cost more than five dollars which is about the most people will pay in response to an offer in the classifieds. These types of ads are great for pulling inquires such as: Write for further information; Send $3, get two for the price of one; Dealers wanted, send for product info and a real money making kit! 3) WHAT ARE THE BEST MONTHS OF THE YEAR TO ADVERTISE... All twelve months of the year! Responses to your ads during some months will be slower in accumulating, but by keying your ads according to the month they appear, and a careful tabulation of your returns from each keyed ad, you'll see that steady year round advertising will continue to pull orders for you, regardless of the month it's published. I've personally received inquires and orders from ads placed as long as 2 years previous to the date of the response! 4) ARE MAIL ORDER PUBLICATIONS GOOD ADVERTISING BUYS... The least effective are the ad sheets. most of the ads in these publications are "exchange ads", meaning that the publisher of ad sheet "A" runs the ads of publisher "B" without charge, because publisher "B" is running the ads of publisher "A" without charge. The "claimed" circulation figures of these publications are almost always based on "wishes, hopes and wants" while the "true" circulation goes out to similar small, part time mail order dealers. Very poor medium for investing advertising dollars because everyone receiving a copy is a "seller" and nobody is buying. When an ad sheet is received by someone not involved in mail order, it's usually given a cursory glance and then discarded as "junk mail". Tabloid newspaper are slightly better than the ad sheets, but not by much! The important difference with the tabloids is in the "helpful information" articles they try to carry for the mail order beginner. A "fair media" recruiting dealers or independent sales reps for mail order products, and for renting mailing lists, but still circulated among "sellers" with very few buyers. Besides that, the life of a mail order tab sheet is about the same as a daily newspaper. With mail order magazines, it depends on the quality of the publication and its business concepts. Some mail order magazines are nothing more than expanded ad sheets, while others such as BOOK BUSINESS MART strive to help the opportunity seekers with an on going advice and tips he can use in the development and growth of his own wealth building projects. BOOK BUSINESS MART is not just the fastest growing publication on the mail order scene today; it's also the first publication in more than 20 years to offer real help anyone can use in achieving his own version of the "American Dream" of building one's own business from a "shoestring beginning" into a multi million dollar empire! 5) HOW CAN I DECIDE WHERE TO ADVERTISE MY PRODUCT... First of all, you have to determine who your prospective buyers are. Then do a little bit of market research. Talk to your friends, neighbors and people at random who might fit this profile. Ask them if they would be interested in a product such as yours, and then ask them which publications they read. Next, go to your public library for a listing of the publications of this type from the Standard Rate & Data Service catalogs. Make a list of the addresses, circulation figures, reader demographics and advertising and decide which is the true costs of your advertising and decide which is the better buy, divide the total audited circulation figure into the cost for a one inch ad; $10 per inch with a publication showing 10,000 circulation would be 10,000 into $10 or 10 cents per thousands. Looking at the advertising rates for BOOK BUSINESS MART, you would tale 42,500 into $15 for and advertising rate of less then THREE TENTHS OF ONE CENT PER THOUSAND. Obviously, your best buy in this case would be BOOK BUSINESS MART because of the lowest price per thousand. Write and ask for a sample copies of the magazines you've tentatively chosen to place your advertising in. Look over their advertising be sure that they don't or won't put your ad in the "gutter" which is the inside column next to the binding. How many other mail order type ads are they carrying you want to go with a publication that is busy, not one that has only a few ads. The more ads in the publication, the better response the advertisers are getting, or else they wouldn't be investing their money in the publication. To "properly" test your ad, you should let it run thru at least three consecutive issues of any publication. If your responses are small, try a different publication. Then, if your responses are still small, look at your ad and think about rewriting it for greater appeal, and pulling power. In a great many instances, it's the ad not the publication's pulling power that is at fault!



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    It S Never Too Early To Save For College

     

    For the majority of Americans, who don't have tens of thousands of dollars lying around, putting together a plan to finance higher education may seem like a daunting task. However, it doesn't have to be, says Lorna Hill, regional marketing manager of American Education Services. Hill advises parents and students to do their homework and meet with a financial aid professional to map out a plan. "Oftentimes when families are worried they haven't saved enough, they are embarrassed about speaking to someone about it," she said. "It should never be this way. Most families are simply not aware of the options that are out there, which is why it is so important to meet with a financial professional to talk about their situation, whatever it may be." One of the first steps for any student looking for financial aid through a federal program is to complete the Free Application for Federal Student Aid (FAFSA), available online at . fafsa. ed. gov and in high school guidance offices. Using the information provided in the FAFSA, the Department of Education determines a student's eligibility for federal funds, then notifies the student of his or her status with the Student Aid Report. Federal aid can come in many forms, including the Pell Grant, which is the largest federal grant program. Almost 4 million students received Pell Grants in 2003. Loans, scholarships and work study programs are some other available aid resources. "The breadth of aid options available can be a bit overwhelming, which is why I encourage families to do some research, figure out exactly how much money will be needed over the course of the student's education and then start exploring the options," Hill said. "EducationPlanner. org is an excellent online resource for students and parents. The Web site walks students through all of the steps to prepare for, apply, select, decide and pay for higher education." It's never too early or too late to start planning for higher education. Do your homework, speak with a financial aid professional and plan on investing some time into the process. "It doesn't matter how far along your child is in the application process," Hill said. "There's no time like now to start planning for his or her collegiate future and your financial peace of mind."



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    Las Vegas Is Home To The Mgm Grand Casino

     

    Las Vegas is a town where there never seems to be a bored person. The city offers such an array of nightclubs that anyone can get out and enjoy the nightlife. Whether you are out to meet someone, go dancing or just sit around in a lounge, there are plenty of venues to choose from. Probably the most popular and famous of all the nightclubs in Vegas is Studio 54 at the MGM Grand. It boasts some of the most luxurious accommodation in hotel life. The Grand Tower is probably the most popular out of all of them, providing Bungalow suites, Celebrity Spa suites, Glamour suites, you name and they've got it. The Grand Tower houses some of the larger than average rooms of 446 square feet and all have black and white marble bathrooms, enormous closets, remote control televisions, clocks and even safes. Every room is also equipped with high speed internet access. The ever famous MGM Grand Casino which is located downstairs, has some of the most state of the art gaming technology. Roulette, Blackjack, Baccarat, and Casino War are just some of the numerous games that are played throughout the casino. The MGM Grand Casino is said to have the largest selection of slot machines out of all the casinos in town. The most prized of all the gaming in the Casino is the Grand Poker Room. It is unmatched for comfort, and fast paced action. It is also open 24 hours a day. Some of the more popular poker games that are played include 7 Card Stud and Texas Hold 'Em. No Limit Hold 'Em tournaments are played vigorously throughout the year at the casino, and they even have licensed massage therapists at the table to help relieve the players' stress. Some of the finest dining in Las Vegas can also be found at the MGM Grand. Famous Chef Emeril Lagasse is the executive chef in charge of preparing the meals, whether he is personally cooking or overseeing his staff. Some of the fine fare includes scallops that are shipped all the way from Maine and prepared as a main dish, Pike fish caught and brought from the Midwest, Chef's famous cooked Alabama chicken. Chef even makes his own fresh blend of Creole/Cajun cuisine, which is said to be notably better than anything prepared in a French Quarter Restaurant. He also serves a distinctive wine that won a Spectator's Best Award of Excellence back in 1999. The MGM Grand is the one place for anyone's event needs. From intimate settings to large productions, the MGM Grand is staffed and ready to take care of your special events. Their mission is to deliver to their clients the excitement unbeatable service that the MGM Grand tradition demands. It has always been their mission to provide the best and most luxurious service that anyone could offer which is probably why they are rated the number one place in Las Vegas to spend a vacation. From lush relaxation in their pampered rooms to going downstairs and hitting the gambling scene, to shaking it all off in one of their fine dining restaurants, enjoying some of the best food money can buy, it is well worth anyone traveling there at least once.



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    Italy Vacation

     

    Italy Vacation – A Walk with Michelangelo Travel Tips For great vacation ideas, I highly recommend Italy! Here are a few things that you should ‘know before you go’ because Italy is very different from many of the places that you may have traveled to before. In the US, anything goes but this is not so in Italy. Knowing these things before hand will help you have a more successful trip. Traveling to Italy When you are getting ready for your trip, think about what medications you need to pack and how much of each medication you need. You can’t always find your medicines in Italy. Drugs that are common and easy to find here, may not be available in Italy. Make sure that you pack yourself a kit with all of the medicines that you may need for both on the plane and while traveling. Remember to pack over the counter medicines too. Leave all medications in their original containers! Dinning Out in Italy While you are in Italy remember to drink only drink bottled water NOT tap water. In an Italian restaurant it is good to know that ‘what you order is what you get’. There are not a lot of extras like salad, soup and choice of potato that automatically come with every meal. There are not many special requests in restaurants in Italy. They frown on changing your mind when your order comes and also on sending your order back. It is always safe to order spaghetti. Use a spoon and fork to twirl your spagetti rather than cutting it. Cutting your spaghetti is bad table manners in Italy. Do not wait for your check if you are eating out either. You need to ask for your check to receive it. Remember to tip with cash in Italy. If you are looking for fast food in Italy, try a pizza shop, or pizzeria. Most of the restaurants in Italy are sit down restaurants with several different courses. And no one, absolutely no one eats dinner before 9 pm! Site Seeing Some of the sites and attractions in Italy are absolutely breathtaking and you will want to remember them forever. There are rules for some of the places that you travel to such as taking pictures. Not all of the places will allow you to take pictures (especially museums) and if you are allowed, you are probably can’t use a flash. It’s always safe to buy postcards. Clothing Italians love to dress up – everyday, everywhere. Leave your shorts, tank tops and flip flops at home. If you plan to visit the Vatican, the dress code is very strict. No bare shoulders, no bare legs. There is a booth selling paper clothes for anyone who forgets the Vatican dress code! So dress up in Italy and get ready to have fun! Home Sweet Home Travel is great isn’t it? And when you get home you organize all your pictures and souvenirs. And you think, “wouldn’t it be great if I could find a beautiful Italian Flag to remember my vacation by that doesn’t cost too much to add to my whole vacation experience?” Well, I’ve found a great site that sells great looking flags for not a lot of money and their shipping is super fast – . FlagWave. com



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    Receiver Bike Racks The Bike Rack For Your Suv

     

    If you've got a pickup truck or an SUV, you may think that you don't need to make an investment in a bike rack of any kind, because there's plenty of room in the back of the truck or your sports utility vehicle for a bike or two. Right? However, after you've driven around with your bike rattling around in the back of your SUV or truck, you may change your mind. It's not only the noise that may get on your nerves. Grease and dirt can quite easily transfer from your bike to the upholstery of the SUV, and of course you'll have to flip those seats up and down to ensure you have enough room. Even if you don't care about the state of your truck bed, it's easy to scratch your bike as well and you don't want that. Scratches turn into rust. And if you're carrying more than one bike, the chances of scratches or staining is multiplied. What can you do about it? You can't get a roof rack for your truck, obviously, and the roof of your SUV will be too high to comfortably lift a bike up to the roof. No problem if you've got a trailer hitch on the back of your truck or SUV, then all you need to do is get a receiver bike rack, more commonly known as a hitch bike rack. (The receiver is the name of the ball on which a trailer hitch is placed.) Everybody Wins with a Receiver Hitch Bike Rack Lots of companies offer hitch racks, from Advantage to Saris to Yakima. There's a couple of things you need to bear in mind when buying a hitch or receiver rack what's the diameter of the ball on which the hitch has to fit? Once you know that dimension, you also have to decide how many bikes you're going to carry. You can buy a hitch rack that will carry up to five bikes at a time. If you're nervous about having your bicycles secured on the back of you vehicle, you can also explore the option of a bed mount. This is a device that runs horizontally from one side of your truck bed to the other. You then put your bikes onto this rack and secure them down so that they stand up securely and don't rattle around. You can also buy a similar device for your SUV, although you still have the hassle of moving around the seats depending on the size of your vehicle. If you've got a pickup or an SUV, then you've invested a lot in your vehicle. You've probably also invested a lot in your bike as well. So why not invest a little bit more in a receiver bike rack to keep everything safe, clean, and neat.



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    Baby Shower Recipes Food Ideas For Your Shower

     

    Baby showers are generally held in the later stages of pregnancy (in the last 2 months, for instance). There are, however, certain cultural beliefs that make people purposefully wait for the baby to arrive before having a baby shower. Adoptive parents, at times, wait until after the adoption is final and the baby has arrived in their home. Baby showers are generally organized by close friends, relatives, or co workers of the expectant parents (because baby showers center on gift giving, it is considered inappropriate for a family member to host such events). In its early form, baby showers were held exclusively for mothers to be, and only women were invited to attend the party. In addition, baby showers were traditionally held only for the first child. Today, however, many people arrange baby showers for both parents, and they can now be also arranged for every succeeding children (even children who have been adopted). Activities in a baby shower typically include games, special activies, presents, and, most especially, food. Below are some of the most common baby shower recipes: · Pizza Sandwiches Pizza sauce (can be store bought or homemade) Cottage cheese (lowfat) English muffins Parmesan cheese 1. Mix 2 3 tbsp of pizza sauce with 2 3 tbsp of cottage cheese. 2. Spread the mixture onto one half of the English muffin. 3. Sprinkle with parmesan cheese. 4. Broil for 5 minutes or until cheese is melted. Serve. · Creamy Tomato Soup 1 tsp vegetable oil 1 can tomato soup (condensed) Milk 1 tbsp basil Mozarella or croutons (for toppings) 1. Heat vegetable oil in a medium saucepan. 2. Add the tomato soup. 3. Add milk (approximately the same amount as that of the tomato soup). 4. Add basil and cook slowly on low heat (do not boil). 5. Top with a sprinkling of shredded mozzarella and croutons. Serve. · Cheese Balls Ѕ lb cheese (cheddar or grated) 1 tsp Worcestershire sauce 1 pack cream cheese 4 oz Tabasco sauce 2 tsp onion Chopped nuts 2 tsp catsup or chili sauce 1. Mix all ingredients together using a mixer or a food processor (the cheese should be at room temperature). 2. Empty mixed ingredients on small bowls lined with plastic wrap. 3. Refrigerate overnight. 4. To serve, remove wrap and sprinkle with nuts. Serve with assorted crackers. · Chicken Puffs 4 tbsp butter Ѕ cup boiling water Ѕ cup flour 2 eggs Ѕ cup shredded cheese 2 cups cooked chicken 2 tbsp olives 2 tbsp wine ј cup mayonnaise 1. Melt butter in boiling water. 2. Add flour. 3. Stir vigorously until mixture forms a ball. 4. Remove from heat and cool slightly. 5. Add egg and beat briskly until smooth. 6. Stir in cheese. 7. Scoop 1 tsp dough into a greased baking sheet. 8. Preheat oven to 400°F. 9. Bake the puffs for 20 minutes. Remove from oven, cool, and split. 10. Combine the remaining ingredients with the finely chopped cooked chicken, pimiento, and olives. 11. Fill each puff with 2 tsp of the mixture. Serve. There are just some of the baby shower recipes, there are numerous others to choose from from sandwiches & finger foods, to snacks and dips and sweets appetizing, yet simple and very easy to prepare.



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