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    7.5 of 10 on the basis of 4347 Review.
     

     

     

     

     

     

         
     
    Luxury Car Rental Web Sites

     

    Car Rentals: Why just rent a car when you can drive one of the most sought after automobiles in the world? Being away from home doesn't mean your image is on hiatus too. We found a few luxury car rental sources around the nation that merit a look see. Renting is an ideal way to either maintain a personal standard of excellence or to try out a new vehicular experience for an "extended" test drive. With more and more facets of the luxury lifestyle being rented, chartered, or owned fractionally, we were driven to review some Web sites. The critique we offer is on the companies' Web sites only. There are no lemons on our list. As more and more luxury consumers use the Internet to do research before making buying decisions, we offer our comments in an attempt to make the worldwide Web a better place for all users. Midway Car Rental has luxury sedans, exotic sports cars, limos, and SUVs from which to choose. Lamborghini, Ferrari, Porsche, Mercedes Benz, Jaguar, Lexus, Hummer, BMW, and Range Rovers are represented plentifully. There are several locations throughout Southern California. The organization has been in the business since 1970. With more than 1,500 vehicles, it is the largest privately owned vehicle rental company in Los Angeles. Midway Car Rental is a true pioneer of the luxury auto rental industry. The Web site of Midway Car Rental provides a lot of information about the company and its services. The outfit has just about everything a customer needs online laid out in easy to follow categories. Our only criticism is that the company's Web site leaves one third of the viewing area blank. Midway has a three column page setup and only uses two thirds of it. The right side of all pages on the site is a just a blue column which leaves us a tad blue. Use that space wisely, guys! Players Car Rental has nine locations with hookups in Florida, Los Angeles, Las Vegas, and New York. The crиme de la crиme in sports cars, sedans, convertibles, and SUVs is available at all locations. The company, which began in 2000, continues to flourish by providing a fanciful fleet of luxury automobiles and exemplary service to upscale consumers around the world. The Web site features three musical tracks and an easy to find mute button. Without commenting positively or negatively about the presence of music, it is good to have choices. Navigation is smooth and contact info is complete. The real timesaving feature of this Web site is a hidden gem that some may overlook. By clicking on the various car models, such as Aston Martin, Porsche, or Rolls Royce, in the left column of any section of the site, a visitor is taking to page that provides complete details on the vehicle in one place. The car's rate, specifications, and comparable vehicles available are displayed. Specialty Rentals has all the requisite hot button luxury automobiles available and even more. The Northern California based company has a wide range of vehicles. Aside from luxury staples, the company has niche selections, such as the Smart Car and the Mini Cooper, that may be viewed as more utilitarian than luxurious. Specialty offers VIP service and gift cards at its nine California locations. Nationwide rental services are provided. Most luxury models can be returned to different cities. The fledgling firm is "a division of a licensee of one of the world's leading car rental companies." It is found in the FAQ section of the Web site. Why the mysterious world leader opts not to be identified is likely just a marketing issue. It is probably something like Ugly Duckling Exotic Luxury Rentals just doesn't hit the ear optimally. Everything is easily accessible. Navigation is smooth; the sections are clearly defined. Excellence Luxury Car Rental has locations in Miami, Paris, and Cannes. All three locations feature exotic sports cars, coupes, sedans, and SUVS. The fleet of dreamy cars includes the Bentley Azure convertible, the Ferrari F355 Spider, the Rolls Royce Seraph, and the Lamborghini Diablo. The company also sells cars. Here is an example of a good company with upscale services and a so so Web presence. When the homepage of a Web site greets incoming visitors with a message on what is necessary from their personal computer to just view the Web site, it is a bad plan that is going to prompt a fair share of prospective patrons to look elsewhere. It is difficult enough to get people to check out a well designed Web site. Luxury consumers want to ease of use, info and pictures. Two out of three ain't bad but there is room for improvement. When several companies that provide the same type of service are presented, it is somewhat difficult describing what is offered without sounding repetitive. So, rest assured that Chicago Exotic Car Rentals has a fleet of exotic, super luxury vehicles that is on par with the luxury car rental sources. However, the Drive 5 in One Day is a deal sweet enough to book flight to the Second City today. Privileged customers can spend 30 minutes driving each car from station to station through Chicago. The tour lasts three to four hours. The price of this extravaganza is $895. A non driving guest may tag along for free. Chicago Exotic Car Rentals' Web site features detailed write ups on its vehicles. Navigating through the pages of the Web site is smooth. Additionally, the company information and the FAQs do a good job covering the all the bases.



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    Building Opt In List And Affiliate Marketing

     

    Building opt in list and affiliate marketing effective internet marketing plan Building opt in list and affiliate marketing have become synonymous to online success as an effective internet marketing strategy. For many online sites, building opt in list and affiliate marketing have proven quite profitable. Primarily because most online users are not exposed to any unscrupulous internet marketing strategies prevalent on the World Wide Web. As an effective Internet marketing strategy, users are given the option to signup for information or service provided by a particular site. Building opt in list and affiliate marketing reduces the risk of spamming since the recipient voluntarily chooses to receive emails from a website. Plus, building opt in list and affiliate marketing provides a direct link to the subscriber that will help shape a formidable customer relationship that will keep on going. The basics of building opt in list and affiliate marketing Different websites have different ways of building opt in list and affiliate marketing. However there are some tried and tested formulas to help new affiliate marketers develop their own opt in listing for their site. The first and most important factor to determine in building opt in list and affiliate marketing is to establish the site's target market. Once the target market is established, building opt in list and affiliate marketing can be customized to meet their demands. This can be done using a variety of methods to convince site visitors to sign up for the site's newsletter or e zine. After signing up, the customer will begin to receive a variety of newsletters, e zines and brochures that the customer had registered for. Strategies for building opt in list and affiliate marketing There are a number of strategies that affiliate marketers can use for building opt in list and affiliate marketing. One way of building opt in list and affiliate marketing is by purchasing or leasing a subscribers list from third parties. This is usually done by affiliate marketers in order to get easy access to many people who have consented to receiving e mails, newsletters and e zines on various topics. Although it is the fastest approach to building opt in list and affiliate marketing, this method does not provide a focused consumer group for building opt in list and affiliate marketing. In addition, it may cost an affiliate marketer more than what they expect to receive in sales. Fortunately, there are other ways for affiliate marketers to get the most out of building opt in list and affiliate marketing. Enlisting for co registration services is great for building opt in list and affiliate marketing. This service usually costs about 10 cents to 30 cents per subscriber but it easily translates into an average of three hundred subscribers daily to an affiliate marketer's opt in list. Writing articles is also an effective strategy for building opt in list and affiliate marketing. The articles can be published in various newsletters with specific links to the affiliate marketer's site. This serves as a great introduction to potential subscribers that would encourage them to sign up for an opt in list. Joint ventures are also a valuable strategy in building opt in list and affiliate marketing. Joint ventures are a hundred percent free and at the same time can add up to hundreds of subscribers to an opt in list daily. Incentives for building opt in list and affiliate marketing Building opt in list and affiliate marketing can also be encouraged by offering incentives to potential subscribers. This subtle form of encouragement for building opt in list and affiliate marketing often helps stir the interest of potential subscribers to sign up for the opt in list. There are a number of methods used in affiliate marketing to egg on potential subscribers to sign up. Offering products and services in exchange for signing up is commonly practiced by many affiliate websites. Products may include special e books or software that would be of interest to the subscriber. Another way to get subscribers to sign up is to offer them special services that are only available for site members. Regardless of the incentive used for building opt in list and affiliate marketing, the most important factor to consider is how to keep the interest of the subscriber. Remember, it is just as easy for a subscriber to opt out of the list as it was to opt in to the list.



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    Brand Consistency At Trade Shows

     

    Corporations often need to exhibit at simultaneous trade shows in different locales and for different reasons. They often have two trade show exhibits in the same city at the same time. Going one step further, a company may even have two separate trade show exhibits at the same trade show. Oracle is an example of a company exhibiting at two trade shows at the same time in the same city. Why does this happen? Quite simply, each trade show appearance had a different objective. One trade show exhibit concentrated on new lead generation, while the other trade show display’s focus was on new product launches. Even though these trade shows differed, Oracle’s message needed to be consistent in presenting their corporate brand. Trade show visitors may have a different agenda for attending each trade show, but the corporate message must remain consistent and easily identified with the corporate DNA. Every aspect of trade show exhibit presence also must match up with company promotional materials, advertising, public relations, online marketing, website and direct mail. Companies lose identity when they dilute their image with mixed messages. Marketing pros say the golden rule is to stay true to your corporate message, reinforce the brand, and let everything else follow suit. Event Marketer Magazine advises corporate marketers to be wary of delegating trade show activities to their product development staff. Product teams understandably tend to focus on products rather than the corporate message. This can seriously undermine the corporate image agenda. So, in order to avoid mixed messages, pre show briefings with all the trade show staff team are essential. Then be sure to keep communication channels open and ongoing. Be on guard for any off the wall, wacky surprises that could distort your presentation. Also, have company monitors drop in at the trade show booths on the trade show exhibit hall to assure that the discipline of your corporate exhibiting goals is maintained. As an example, Event Marketer Magazine sites the experience of DaimlerChrysler. With some 60 national auto shows, DaimlerChrysler works with its eight business units to develop trade show programs for these multi market trade shows. They then send staffers from zone offices to check on the execution at the trade show. “Although we all have the objective of moving the metal, we also have to maintain the brand consistency,” says director of global event marketing Don Schmid. “That doesn’t always fit into what the dealers want to do.” The DaimlerChrysler zone staffers leave a show after a few days, and dealers are often tempted to add additional makes and models to the exhibit space. “They might try and move in 15 percent more vehicles, which makes the space look like a parking lot,” says Schmid. “We have to be ready at all times to play sheriff.” When exhibiting at a trade show, here are a few things to remember about corporate image reinforcement and brand consistency: Understand the basic objectives of the design your corporate look. Adhere to the parameters of the corporate image guidebook. All visuals must meet specific guidelines. Be aware not only of the physical specifications of visuals but also how to incorporate them for trade shows with multiple audiences and products. Stay true to your corporate colors and fonts and be conscious of how the name of the company is used. Be consistent in your brand “mindset” – whether it be upscale, sophisticated, young or old. Not only with the way your trade show exhibit looks, but also with the dress style and comportment of your trade show booth staff. Be sure everyone who represents your company is knowledgeable about all communication aspects of the company. Be able to articulate the brand in trade show booth graphics, sales pitches, promotional hand outs, email and web messages, even on business cards. Many brands such as Yahoo! in Sunnyvale, Apple Computer Inc. in Cupertino, eBay in San Jose, Google in Mountain View, Hewlett Packard in Palo Alto, Oracle in Redwood City, and Sun Microsystems of Santa Clara have distinctive logos and have a certain “personality” and feel about them. Although they are all in the high tech industry, each of the brands is noted for their individual character. All have colorful and consistent images. Their brands are distinctive and successful, and their representatives have learned to speak with one voice. Your company’s brand image will have a much great return on investment if you enforce these basic disciplines.



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